A new flexible working platform will match people with their dream jobs, enabling a good work/life balance
Research shows that nine in 10 (87%) people want to work flexibly, yet just one in four jobs advertise flexible working
Dubbed ‘Tinder for Flex,’ WorkYourWay is the brainchild of Anna Whitehouse, aka Mother Pukka, and digital media expert Tim Grimes
Read on to find out how the innovative new app could change the lives of the UK's working population
A new flexible working platform has been launched to help match people with their dream jobs with hours to suit their lifestyles.
Dubbed the ‘Tinder for Flex,’ WorkYourWay is a revolutionary platform which aims to change the landscape of the flexible working job market, bringing total transparency and cutting out the "smoke and mirrors" of roles that fall outside the typical nine to five.
The brainchild of flexible working campaigner Anna Whitehouse AKA Mother Pukka and Tim Grimes, a digital media strategist, the app utilises a unique ‘flexibase’ algorithm that ultimately helps candidates find their perfect job match.
It comes after research has shown that nine in 10 (87%) people want to work flexibly, yet just one in four jobs advertise flexible working.
The topic of how, when and where people work has been dominating headlines recently, with campaigns highlighting how important having the option to work flexible hours could be to the UK economy.
Read more: What is the March of the Mummies?
Last year Whitehouse and Sir Robert McAlpine released a new ‘Flexonomics report’ which revealed that flexible working is worth £37bn to the economy. A 50% increase in flexible working rates could result in a net economic gain of £55bn, while refusals to accommodate flexible working costs business £2 billion a year.
Meanwhile, further figures revealed unemployment peaked at 3.5% in August, and yet simultaneously there are 1.3 million jobs that are vacant.
Job hunters can search the site for flex-forward companies and jobs, filtering options include working patterns and workloads to find their dream roles.
WorkYourWay hopes to tackle this head on, removing the awkward first-date interview question and revealing all to both parties from the outset.
Job hunters can search the site for flex-forward companies and jobs – filtering options include working patterns and workloads, which will enable people to find their dream roles.
This means candidates can provide total clarity on their work-life arrangement before applying for potential jobs.
“For decades, we have all kept our lives and struggles secret, desperately trying to work around an archaic nine-to-five work day that dials right back to the Industrial Revolution," says Whitehouse, campaigner, broadcaster and founder of Flex Appeal.
"Now it’s time for change; enough is enough. WorkYourWay is our grassroots movement to bring all companies into the 21st century with a truly flexible job search for candidates.
"This is for everyone who has been denied flexible working and those desperately seeking it – the power is shifting – and we’re making flexible working the norm, not the special request for job hunters today.”
Watch: March Of The Mummies: Pregnant Then Screwed demand better childcare and working policies at nationwide rallies
Whitehouse originally started her flexible worker campaign following her own personal struggle with juggling work and childcare, but she is keen to point out that the strive for flexible working is something that benefits everyone, not only working parents.
“Flexible working isn’t just for mums or dads," she continues. "It’s for everyone. And Tim and I have come together to launch a job-matching solution that will truly change how we work.
"If companies are serious about inclusivity and diversity in the workplace and want to play their role in closing the gender pay gap, they will join our fight for change, one job at a time. We’re bringing jobs to the market with a side of Flex Appeal.”
Co-founder Grimes says the new site hopes to "breathe transparency" into those searching for more flexible working and those who are hiring.
“It’s no longer an optional extra, it’s essential for most people, and yet the majority of roles don’t mention flexible working at all in their advertising," he explains.
"Often the company does offer flexible working, but for some reason or another, they haven’t put it in the advert.
"We want to change all of this, to shift the power dynamic and make flex a level playing field for all. If you have the flex that candidates are looking for, you’ll get your match, and vice versa."
The launch comes after yesterday marked Equal Pay Day 2022, the day in the year where women effectively, on average, stop earning relative to men because of the ongoing difference between the average pay in their salaries.
The Fawcett Society, a charity campaigning for gender equality and women’s rights, revealed that this year's Equal Pay Day fell on 20 November.