Flink, the German grocery delivery startup, raises $240M after launching just 6 months ago

·7-min read

On-demand grocery delivery, which really came into its own with the emergence of the Covid-19 pandemic, continues to command huge attention from investors. The jury is still out on how people will use those services in the longer term, but in the meantime, the most ambitious of the startups in the field are raising big.

In the latest development, Flink -- a Berlin-based on-demand "instant" grocery delivery service built around self-operated dark stores and a smaller assortment (2,400 items) that it says it will deliver in 10 minutes or less -- has raised $240 million to expand its business into more cities, and more countries, on the heels of strong demand.

Flink -- which means "quick" in German -- is currently active in 24 cities across Germany, France and the Netherlands. It hasn't disclosed how many active customers it has, but it targets younger consumers, those with small fridges, those who have forgotten items in their bigger shops, and people who simply don't want to or can't shop in the old-style of once every one or two weeks. Flink says it's currently on a pace of activating operations in a new area every two days, it said.

"We are on a mission to give people back some of their valuable time during their hectic days and impress them with our service every time they order," said Flink CEO Oliver Merkel -- who co-founded the company with Julian Dames and Christoph Cordes -- in a statement. "We want to establish Flink as the top destination for their day-to-day goods at great prices and with instant delivery by our amazing riders. The order growth we have seen over the past weeks has been explosive and we attribute that to the excellent service we are providing to our consumers.”

The size of this all-equity Series A is extraordinary considering that company only launched in December last year. The company is not disclosing its valuation but one person close to the company said it's "not a unicorn yet." (Not worth $1 billion on paper, that is.)

The round is being co-led by Prosus, BOND, and Mubadala Capital; and it comes with a very interesting deal attached.

REWE -- a German supermarket giant -- has inked a strategic partnership with the company that will make Flink its preferred partner for smaller shopping grabs, which looks like it will complement the work that REWE is doing to build out its own grocery delivery businesses for bigger baskets. It's not clear if REWE is actually investing.

This latest investment comes on the heels of Flink announcing, back in March when it was only three months old, a $52 million round from Target Global and earlier backers Northzone, Cherry Ventures and TriplePoint Capital, along with Cristina Stenbeck from Kinnevik, who invested in a personal capacity.

The opportunity for a new startup to get into the market for food -- and in this case specifically grocery -- delivery, is an interesting one at the moment.

On one hand, we've been through a year where many cities across Europe have been under shelter-in-place orders, pushing many more people to turn to online food ordering to get essential things delivered to their doors.

That is to say, demand -- at least under current circumstances -- has been more than proven out. In fact, many of the biggest providers completely buckled under pressure with crashing sites, very few or no delivery slots available and many items out of stock on a too-regular basis.

On the other hand, that situation has led to a huge profusion of companies swooping in to fill that gap. Perhaps too huge a profusion?

There are seemingly dozens of new players competing with Flink. Gorillas, another outfit out of Berlin, also been raising big money and has boasted its own $1 billion+ valuation (for what it's worth: remember, this is all just on paper). Alongside the new entrants of the last year are also a rush of more mature startups like Glovo (which raised $528 million earlier this year), Kolonial ($265 million earlier this year), Everli and Rohlik (respectively, $100 million and $230 million rounds this spring), as well as much bigger players like Ocado and of course the brick-and-mortar grocers who are investing big in their own operations.

And just earlier this morning, Getir out of Turkey, another fast-grocery startup that has been investing a lot in growth (its delivery bikes can be seen every time I go outside at the moment here in London) announced a $550 million round at a $7.5 billion valuation -- a piece of news that may have been one part of the calculus for Flink also announcing today.

And there are so many more I'm not mentioning here.

The big question will be whether the market can sustain all of this, and if not, what that will mean for all of these, and all of the money invested in the space.

It's not unlike some of the scramble that took place in restaurant delivery, where we saw a slew regional giants appear (tapping into the growth of the web for e-commerce, and then spiffy apps to make ordering and for restaurants managing orders quick and easy). Then, the biggest of them moved to land grabs to pick up others near them to get better economies of scale -- a process that eventually took the most well-capitalized of that smaller subset global. Then the bigger global players gobble the smaller, or merge to take on others.

All of that is actually still playing out, and in fact some of the biggest of the hot-food delivery companies, such as Deliveroo out of the UK, are also moving into grocery to better diversify.

In that regard, it's very interesting to see Prosus in this round.

Prosus -- which is, essentially, a tech giant that was separated out from the rest of Naspers some time ago as a separate, publicly-listed entity to better focus investment and attention on the space (it holds a huge stake in Tencent, among other things) -- really got burned last year from its longstanding, hostile attempt to acquire Just Eat, to combine it with Prosus' existing holdings in food delivery.

One of the bigger global takeout food delivery players, Just Eat instead eloped with Takeaway and sailed off into the Grubhub sunset, leaving Prosus bobbing in the water.

Since then, Prosus has been very proactive in using its capital to plot out its own course. That's included stakes in Swiggy in India, investing in that Kolonial round, and also today's news backing Flink.

“The opportunity that exists for online grocery delivery is vast, with the grocery market in Germany alone expected to reach more than €300 billion in the coming years," said Larry Illg, CEO of Food Delivery at Prosus, in a statement. "The past year has seen many new players entering the nascent market, vying to fulfill the increasing consumer demands. Flink comes to the market offering ultra-fast delivery of items, mostly under 10 minutes, getting consumers what they need almost immediately. Flink’s innovative tech-enabled logistics service combined with the expertise of the team, the quality of the partnerships they have quickly established and the pace of execution within Germany, has been nothing short of impressive.”

"Flink is a pioneer in a new model of commerce that is purpose-built for consumers who expect better, faster, cheaper services," added Daegwon Chae, general partner at BOND. "We have been impressed by Flink’s ability to scale rapidly while delighting customers through a seamless experience, and are excited to partner together as Flink builds the grocery store of the future."

"Flink is the rare combination of a great founding team tackling a huge market with a truly disruptive proposition. The grocery retail market in Germany is one of the largest undigitized markets at only 3% online penetration. We believe that the grocery store of the future will be hyper-local, instantly available, and always delighting its customers. With best-in-class operations and strong momentum, Flink can become a major player in the digital grocery sector, and we look forward to partnering with them on the journey," said Amer Alaily at Mubadala Capital, in a statement.

More money for the space, and something tells me it's not the final chapter. For us, we can order some popcorn on one (or more) of these platforms and watch how it plays out.