Flipkart unit Myntra acqui-hires InLogg; looking to strengthen logistics capability

Sainul Abudheen
Myntra

InLogg is provides a SaaS platform for shipment lifecycle management, mobile apps for pickup, delivery, returns, cash-on-delivery reconciliation, reporting and analytics

Myntra, a Bangalore-based fashion e-commerce company owned by e-commerce giant Flipkart, today announced that it has acqui-hired InLogg, a Bangalore-based technology platform that provides logistics solutions for the e-commerce sector. The terms of the deal is not known.

With this acquisition, Myntra will be able to strengthen its logistics capability with an expanded reach and improved customer experience. As part of the acquisition, the team at InLogg has been inducted into Myntra.

Ananya Tripathi, Chief Strategy and Planning Officer, Myntra, said: “The Inlogg acqui-hire with the platform and capabilities will help us scale while delivering great customer experience in Tier II, III and IV cities. It will allow us to leverage local and regional players to enhance our reach, reduce delivery time and develop a plug and play model which can be scaled in the future.”

Also Read: Myntra has no plans to be a pure-play marketplace: CTO Shamik Sharma

InLogg was founded in 2015 by a team with first hand expertise in fulfilment, technology and business, with an aim to standardise the process of logistics in remote areas and bring in efficiency. To enable reach, the InLogg platform has onboarded local and regional courier players in multiple states across the country.

The company stitches composite supply chain using multiple regional logistics players to provide a pan-India delivery network.

Over 50 per cent of the e-commerce and retail business in India is contributed by tier II, III and IV cities and towns. With limited logistical capability and reliability in these areas, InLogg devised a solution to bridge the gap with technology. InLogg is uplifting technology sophistication of regional courier companies by providing SaaS for shipment lifecycle management, mobile apps for pickup, delivery, returns, cash-on-delivery reconciliation, reporting and analytics. This helps in standardising the logistics fulfilment process and providing needed visibility.

InLogg is Myntra’s fourth technology led acquisition. It has earlier acquired companies including Cubeit, Native5, and Fitiquette.

Founded in 2007, Myntra is India’s leading platform for fashion brands and pioneer in m-commerce play. Myntra has partnered with over 2,000 leading fashion and lifestyle brands, and services over 19,000 pin codes across the country. In May 2014, Flipkart acquired Myntra for approximately US$340 million.

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