Floria a good brand to market Putrajaya

Siti A'isyah Sukaimi

PUTRAJAYA: Putrajaya's Royal Floria is a good brand to market the nation's administrative capital on the international stage.

Federal Territories Minister Khalid Abdul Samad said he hoped the festival would continue to make Putrajaya known as among the best locations to host a floral and garden festival in the world.

He believed the public would support efforts to place the Putraya Royal Floria event on the world map of floral festivities.

"My confidence is based on the public's reception towards this year's Floria, especially from the media, be it electronic or social.

"I was made to understand that the publicity value provided by print and electronic media amounts to RM10 million thus far," he said in his speech at the closing ceremony of the 2018 Putrajaya Royal Floria event, here, today.

Also present were Putrajaya Corporation senior vice president Datuk Omairi Hashim and Putrajaya Floria Sdn Bhd chief executive officer Haslinda Khalid.

The 2018 Putrajaya Royal Floria, which is also the largest flower and garden festival in Malaysia's 10th anniversary, kicked off on Aug 25 and ends today, with the theme '10 wonders of Floria'.

Meanwhile, Khalid said Floria was more than just a festival of live flowers as it also served as a business opportunity for entrepreneurs apart from encouraging the growth of the floral, landscape and tourism industries.

He also called on the festival's partners to continue working together in organising the event in the coming years in order to bring the festival's name and image to the international stage.

He said this year's Floria was successfully organised via cooperation with 34 corporate and private agencies thus giving visitors added value.

"I was told the cooperation with smart partners for the organisation of Floria began in 2014 with the sponsorship of Putrajaya Royal Floria's trophy as well as cash prizes for winners of various categories by Putrajaya Holdings Sdn Bhd.

"This is the kind of sharing spirit we need to continue to empower this prestigious festival," he said. © New Straits Times Press (M) Bhd