Fnatic launches US$1,400 Gucci dive watch

Joseph Asuncion

British esports organization Fnatic merges the world of fashion and esports with its latest collaboration with world-renowned fashion brand, Gucci.

The collaboration’s first item for limited release is a Fnatic branded redesign of Gucci’s Dive watch. The Dive now dons the black and orange color scheme of Fnatic on the watch’s face, fixed with alternating stars and bees on the dial.

The two brand logos are seen as the 12 and 6 increments on the watch, with the Gucci logo now colored in the iconic orange. To add on to its value as a collector’s item, the watch’s case-back is engraved with “Fnatic” and the limited-edition product number.

“The limited-edition watch mixes Fnatic’s logo and signature black and orange coloring with the House’s monogram,” stated Gucci. “The archival code mirrors both the initials of Guccio Gucci and the gaming slogan, ‘Good Game’.”

The Gucci x Fnatic Limited Edition Dive watch will be priced at UK£1,150 (US$1,400).

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