Ford Philippines is bringing back the Ford Island Conquest this year, its highly-successful experiential test drive roadshow launched last year to reach more customers and make them experience a Ford vehicle aside from a Ford dealership.
“We’ve excited to hold the Ford Island Conquest once again this year in our continuous effort to provide our customers with a first-hand driving experience of a Ford vehicle in an outdoor set-up. Last year’s Ford Island Conquest was a resounding success so we’re looking forward to reaching more customers from around the country with this test drive roadshow,” says Rodel Gallega, vice president, Marketing and Sales, Ford Philippines.
Now on its second year, the Ford Island Conquest has kicked off this month with the new Ford EcoSport on display and ready for test drive for all interested customers. For the rest of the month, the Ford Island Conquest will be in SM Marikina (September 7-9), Shangri-La Plaza Mall EDSA (September 14-16), Arca South Taguig (September 22), and SM Megamall (September 28-30).
Aside from test drive activities for the new EcoSport, Everest, Ranger and Explorer, the Ford Island Conquest also serves as a customer service platform where owners and interested buyers can learn more about and purchase Ford’s after-sales and service offerings such as Premium Extended Warranty and Scheduled Service Plan (SSP), as well as vehicle accessories.
Customers who make reservations for a Ford vehicle have a chance to avail of a PHP100,000 cash discount, PHP50,000 cash discount, PHP20,000 cash discount, or free three-year SSP, among other premium gift items and products.
Ford is also partnering with East West Bank to provide customers access to special financing rates and additional cash discounts only available at the Ford Island Conquest.
The Ford Island Conquest is an all-in-one custom arena where customers can check out a display of Ford’s best-selling vehicles and test drive them in one venue. It represents a cross between a scaled-down showroom and a test drive venue that put consumers in an immersive driving experience. Customers can also enjoy a personalized walk-around by Ford specialists, providing them with information they need in purchasing their own Ford vehicle.