By Monday night of NYFW, everyone is in the mood to let loose a bit — enter Frame, now a staple on the schedule for a martini-rich, hair-down, late-night bash.
February marked the second consecutive season with Gisele Bündchen as both the face of the brand and guest of honor at the dinner, this year held at Indochine.
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Bündchen was joined by Ashley Graham, Dianna Agron, Paul Wesley, Poppy Delevingne, Rebecca Dayan, Katerina Tannenbaum, Dilone, Charlotte Lawrence, AnnaSophia Robb, Gabriella Karefa Johnson, Beverly Nguyen, Taylor Hill, Amelia Gray, Delilah Belle, Jacquelyn Jablonski and many more, all weaving their way through the sea of bodies stacked between the bar and the booths at Indochine.
The restaurant’s signature martini and whiskey sours were lined up for the taking, which guests scooped up upon entrance (Wesley, owner of bourbon brand Brothers Bond, was spotted taking photos of the drinks menu). Plans for Milan were discussed (it’s that point in the week) and schedules for the European shows compared.
After sporting a denim jacket-dress for the September dinner, Bündchen opted for Frame leather this time.
“I thought ‘You know what, let me change it up a little bit,’” she said. “It’s kind of like a little dress because it’s so thin. It’s a little more grown up.”
She worked with Frame’s Erik Torstensson for the latest campaign, with Torstensson behind the camera.
“We always have a good time,” she said of working with him.
Earlier in the day, the model’s latest campaign with Alaïa was released.
“That was a different woman, right? Very different from the Frame woman. She’s more playful and young and the Alaïa is a woman that is that thing,” Bündchen said. “I shot both of them in Miami.”
With that, the tables were nearly full, guests having found their Polaroids marking their seats, and it was time for dinner, gossip — and more martinis, of course.
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