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These bestselling 'freezer' dresses are on sale for up to 53% off right now — here's why they're so popular

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Columbia.
Columbia.

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Let’s face it, when it comes to summer fashion, figuring out what to wear is a task that can leave you sweating. While there are plenty of shorts and T-shirts, there’s nothing better than clothing made from materials that can help keep you cool and protect you from harmful UV rays.

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Columbia’s stylish clothing and athletic wear are designed with the elements in mind and are the perfect options for hot and humid Canadian summers. The brand’s lightweight line of Freezer dresses are made with Omni-Freeze™ technology to help keep the body cool by releasing heat from the fabric while you wear it. Not only does the Freezer dress help beat the heat, but it’s also made with the brand’s Omni-Shade capability: tightly knit fabric that actually helps shield your skin from UV rays thanks to UPF 50 protection. And the best part? Columbia is currently having a massive sale on their Freezer dresses, with up to 53% off.

Women's PFG Freezer™ III Dress

Women's PFG Freezer™ III Dress. Available in six colours.
Women's PFG Freezer™ III Dress. Available in six colours.

SHOP IT: Columbia, $40 (originally $70)

The simple, classic designs of the Freezer style dresses help provide the perfect blank canvas for any summer activity. From (socially distanced) outdoor gatherings to a casual home office environment, the silhouettes of the cooling dresses made from a jersey/polyester blend with elastane can be dressed up or down with the right footwear and accessories. Even if you do happen to break a sweat (or have a spill) the fabric is quick-drying, and will help avoid any uncomfortable situations this summer.

Even better? The Freezer dresses are size inclusive, perfect for anyone and everyone in both straight and plus sizes.

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Women’s Freezer™ Maxi Dress

Women’s Freezer™ Maxi Dress.
Women’s Freezer™ Maxi Dress.

SHOP IT: $40 (originally $80)

“I am an older lady, an ‘apple’ figure-type with ample bust and a bit of a tummy. This dress is flattering and feels wonderful,” one Columbia shopper wrote. “I love that I can wear it and have the SPF protection. The material is silky, cool and dries quickly, so would be great at the beach or pool; but can also be worn out to a summer dinner.”

“I love these dresses and I can prove just how much by how many I own!” another wrote. “It’s the best for travel, doesn’t wrinkle and is cool and comfy! Grab a pair of cute sandals and you’re all set.”

ALSO SEE: Amazon shoppers love this $39 best-selling nightshirt so much, they say it doubles as a daytime dress

The Freezer dresses are currently on sale at Columbia, but hurry! Sizes and colours are selling out quickly!

Women's PFG Freezer™ III Dress in Collegiate Navy Vacay Vibes

Columbia.
Columbia.

SHOP IT: $40 (originally $70)

Women's PFG Freezer™ Mid Dress

Available in two colours.
Available in two colours.

SHOP IT: $35 (originally $75)

Women's PFG Freezer™ III Dress in Black Vacay Vibes

Columbia.
Columbia.

SHOP IT: $40 (originally $70)

Women's PFG Freezer™ III Dress Dolphin Vacay Vibes

Columbia.
Columbia.

SHOP IT: $40 (Originally $70)

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