Gaming festival DreamHack is making its way to the land of the rising sun.
DreamHack Japan, set to take place sometime in 2023, will be the first time the gaming lifestyle experience event will take place there.
ESL Faceit Group will partner Sony Music Entertainment to run the event, with the latter becoming the license holder for future DreamHack events being hosted there.
“We are super excited to welcome Sony Music Entertainment and the gamers of Japan to our growing, global community,” said Shahin Zarrabi, VP of Strategy and Growth for DreamHack in a press release.
Zarrabi added that the partnership would feature Sony Music's range of IP into the 24-hour weekend festival.
This would include Sony Music's portfolio of animation (anime), music, gaming and more to be included in DreamHack.
Japan is no stranger to gaming and anime events, both for business and consumers.
The annual Tokyo Game Show is a trade show for game announcements, and there are always regular anime and cosplay events that take place throughout the year.
But it is fighting games, such as the Street Fighter and Tekken franchises that Japanese esports players are known for.
Expect to see esports tournaments centred around this genre at the upcoming event.
More details, such as the schedule, venue, and activities, will be announced at a later date.
Aloysius Low is an ex-CNET editor with more than 15 years of experience. He's really into cats and is currently reviewing products at canbuyornot.com