How Gaming Hub Addicting Games Revived Itself A Decade After Its Sale to Viacom
After languishing deep in Viacom’s portfolio for several years, Addicting Games, the game website that introduced many players to online computer gaming in the early 2000s, is back. The company was re-acquired by its founder, Bill Karamouzis, in 2018, after Viacom began offloading subsidiaries from its Defy Media brand. Karamouzis said he jumped at the chance to revitalize the Addicting Games brand, despite having a steeper challenge than before, with players increasingly choosing free-to-play games on PC and console over browser-based gaming. Karamouzis told TheWrap that instead of attempting to capture the original Addicting Games audience (millennials who spent their elementary and middle school computer classes sneakily playing games behind the teacher’s back), the company is targeting a new demographic that’s much younger than its original base. Many students, as young as four years old, are being given Google Chromebook laptops at an increasing rate as Google pushes its educational initiatives, and that number is rising as students nationwide are forced to learn remotely because of the coronavirus pandemic. Karamouzis said many of these new gamers are being introduced to online games on Chromebooks years before they even lay hands on a smartphone, and noted those audiences are Addicting Games’...
Read original story How Gaming Hub Addicting Games Revived Itself A Decade After Its Sale to Viacom At TheWrap
