Garena snags exclusive 'Firefall' distribution rights for US$23 million

Red 5 Singapore CEO and CEO and Chairman of The9 Zhu Jun (left), and Garena CEO Forrest Li (right).Singapore-based game publisher and online gaming platform Garena unveiled on Monday an exclusive US$23 million game licensing deal with California-based Red 5 Studios to develop and distribute its upcoming blockbuster title Firefall for Southeast Asia and Taiwan.

The 6-year deal includes licensing fees and minimum guarantees, and will tap on Garena’s experience in promoting popular games such as League of Legends and Blackshot.

The never-before-seen amount of US$23 million also establishes a precedent for game licensing in the region.

Despite the high cost – especially for a new, unproven game – Garena CEO Forrest Li is confident of Firefall’s potential. “The content and game play is very innovative and very deep,” he said.

Firefall is set 200 years in the future, where the promise of a new clean energy source, Crystite, leads to the disastrous arrival of a hostile energy storm and a bloodthirsty alien race, threatening humanity’s survival.

Li cites the “e-sports flavour" of Firefall as an additional bonus for Garena, which has a history of supporting aspiring professional gamers here in Singapore. Indeed, the game’s competitive and co-operative multiplayer action wowed fans at the recently concluded G-star game convention in South Korea.

Garena will also work on localising Firefall for this market, as they have done for existing games. For instance, in League of Legends the company introduced a character called “Wukong”, who looks like the mythical Monkey King familiar to many Asians.

  • COMMENT: Xenophobia rears its ugly head in Singapore once more Sat, Apr 19, 2014
    COMMENT: Xenophobia rears its ugly head in Singapore once more

    Kirsten Han is a Singaporean blogger, journalist and filmmaker. She is also involved in the We Believe in Second Chances campaign for the abolishment of the death penalty. A social media junkie, she tweets at @kixes. The views expressed are … Continue reading →

  • Driving a $900,000 Porsche 918 Spyder to the future Sat, Apr 19, 2014
    Driving a $900,000 Porsche 918 Spyder to the future

    It’s more than just its inherent speed, or the whooshing noise that fills the cabin like a school choir jamming with James Hetfield. It’s what it represents in an industry full of skeptics. It’s a portal into the future – a time capsule left by some mad scientist born decades too soon. It’s something that shouldn’t exist. And yet it does.

Featured Blogs

  • COMMENT: Xenophobia rears its ugly head in Singapore once more
    COMMENT: Xenophobia rears its ugly head in Singapore once more

    Kirsten Han is a Singaporean blogger, journalist and filmmaker. She is also involved in the We Believe in Second Chances campaign for the abolishment of the death penalty. A social media junkie, she tweets at @kixes. The views expressed are … Continue reading → …

  • Alex Lloyd
    Driving a $900,000 Porsche 918 Spyder to the future

    It’s more than just its inherent speed, or the whooshing noise that fills the cabin like a school choir jamming with James Hetfield. It’s what it represents in an industry full of skeptics. It’s a portal into the future – a time capsule left by some mad scientist born decades too soon. It’s something that shouldn’t exist. And yet it does. …

  • Alex Lloyd
    919 reasons to love: Flickr photo of the day

    We've brought you the drive video of the $900,000 Porsche 918 Spyder -- an 887-hp hybrid supercar with two electric motors working in harmony with a big 4.6-liter V-8. But how about this? Porsche's hybrid Le Mans racer -- the 919 Hybrid, sent to us by Kevin Leech. Get on board with electrification, folks. Because it's taking over the world. …

  • Alex Lloyd
    Watch a man drive his three-wheeled Mustang along a Texas highway

    Some things in life are hard to explain, like why a dentist insists on asking you questions when you clearly can't respond. Or why we call pants "a pair" even though it's just one. Or how about this puzzler: Why a person would drive their Mustang along a Texas highway despite it missing a wheel? Life is full of little mysteries, I guess. …