Garena snags exclusive 'Firefall' distribution rights for US$23 million

Red 5 Singapore CEO and CEO and Chairman of The9 Zhu Jun (left), and Garena CEO Forrest Li (right).Singapore-based game publisher and online gaming platform Garena unveiled on Monday an exclusive US$23 million game licensing deal with California-based Red 5 Studios to develop and distribute its upcoming blockbuster title Firefall for Southeast Asia and Taiwan.

The 6-year deal includes licensing fees and minimum guarantees, and will tap on Garena’s experience in promoting popular games such as League of Legends and Blackshot.

The never-before-seen amount of US$23 million also establishes a precedent for game licensing in the region.

Despite the high cost – especially for a new, unproven game – Garena CEO Forrest Li is confident of Firefall’s potential. “The content and game play is very innovative and very deep,” he said.

Firefall is set 200 years in the future, where the promise of a new clean energy source, Crystite, leads to the disastrous arrival of a hostile energy storm and a bloodthirsty alien race, threatening humanity’s survival.

Li cites the “e-sports flavour" of Firefall as an additional bonus for Garena, which has a history of supporting aspiring professional gamers here in Singapore. Indeed, the game’s competitive and co-operative multiplayer action wowed fans at the recently concluded G-star game convention in South Korea.

Garena will also work on localising Firefall for this market, as they have done for existing games. For instance, in League of Legends the company introduced a character called “Wukong”, who looks like the mythical Monkey King familiar to many Asians.

  • Wednesday #sgroundup: Pirates kidnap three on Singapore tanker off Malaysia 1 hour 56 minutes ago
    Wednesday #sgroundup: Pirates kidnap three on Singapore tanker off Malaysia

    Here are today’s top trending stories in case you missed them.

  • The Lotus breadvan: Flickr photo of the day 16 hours ago
    The Lotus breadvan: Flickr photo of the day

    The Lotus Europa was one of the stranger sports cars of the '70s, but still managed to corner like a sheepdog thanks to its low weight and fiberglass body. This example caught by Dave Lindsay is fairly typical of the nicer early '70s Type 62 Europas Lotus exported to the United States; by today's standards they're odd, underpowered and unreliable — which means they have a fervent fan base.

  • Inside MotoGP, elbow on asphalt at 210 mph 17 hours ago
    Inside MotoGP, elbow on asphalt at 210 mph

    In MotoGP, a most strange sport, compact, highly fit men, most of them Spanish, Italian, Japanese, or Australian, maneuver 350-lb., multimillion-dollar motorcycles around Formula One tracks at 220 mph while wearing computerized suits that inflate when they fall off at speed. It feels as though you’re watching Tron live, and the crashes are just as spectacular. Driving these things requires a lot of nerve, as well as generous levels of Euro-style machismo. The riders of MotoGP can’t walk down the street in Barcelona or Milan without being followed by screaming fans. They’re like some sort of unholy marriage between Daft Punk and Apollo astronauts. In the United States, they’re just guys walking down the street.

  • Pirates kidnap three on Singapore tanker off Malaysia
    Pirates kidnap three on Singapore tanker off Malaysia

    Armed pirates boarded a Singapore-managed oil tanker in the Strait of Malacca, kidnapping three Indonesian crew and stealing some of the vessel's shipment of diesel fuel, the International Maritime Bureau said Wednesday. The attack occurred early Tuesday off Malaysia's west coast, said Noel Choong, head of IMB's Kuala Lumpur-based piracy reporting centre. The diesel oil tanker was believed to be en route to Myanmar. "IMB is aware of the attack on the Singapore-managed ship in the Malacca Straits.

  • McDonald's Hello Kitty sale site temporarily suspended due to fresh wave of Kitty mania
    McDonald's Hello Kitty sale site temporarily suspended due to fresh wave of Kitty mania

    It may not be safe to enter a McDonald’s restaurant in Singapore on Mondays starting 28 April. To celebrate the iconic Japanese character Hello Kitty’s 40th anniversary, the fast food chain announced last Friday that it would be releasing a new collection of Hello Kitty toys in McDonald’s restaurants island wide next Monday.

  • First sign of S.Korea ferry disaster was call from a frightened boy
    First sign of S.Korea ferry disaster was call from a frightened boy

    He called the emergency 119 number which put him through to the fire service, which in turn forwarded him to the coastguard two minutes later. That was followed by about 20 other calls from children on board the ship to the emergency number, a fire service officer told Reuters.

Featured Blogs

  • Wednesday #sgroundup: Pirates kidnap three on Singapore tanker off Malaysia
    Wednesday #sgroundup: Pirates kidnap three on Singapore tanker off Malaysia

    Here are today’s top trending stories in case you missed them. …

  • Justin Hyde
    The Lotus breadvan: Flickr photo of the day

    The Lotus Europa was one of the stranger sports cars of the '70s, but still managed to corner like a sheepdog thanks to its low weight and fiberglass body. This example caught by Dave Lindsay is fairly typical of the nicer early '70s Type 62 Europas Lotus exported to the United States; by today's standards they're odd, underpowered and unreliable — which means they have a fervent fan base. …

  • Neal Pollack
    Inside MotoGP, elbow on asphalt at 210 mph

    In MotoGP, a most strange sport, compact, highly fit men, most of them Spanish, Italian, Japanese, or Australian, maneuver 350-lb., multimillion-dollar motorcycles around Formula One tracks at 220 mph while wearing computerized suits that inflate when they fall off at speed. It feels as though you’re watching Tron live, and the crashes are just as spectacular. Driving these things requires a lot of nerve, as well as generous levels of Euro-style machismo. The riders of MotoGP can’t walk down …

  • Alex Lloyd
    Ken Block plays soccer in his 650-hp rally car, because "Footkhana"

    We've seen Ken Block slide his 650 hp Ford Fiesta rally car through the streets of San Fransisco and, more recently, around Miley Cirus' wrecking ball. But how he is he at playing soccer while doing these things? It turns out, quite good. Welcome to the world of Footkhana, where Ken Block faces his toughest challenge yet — defeat Neymar, Jr., a Brazilian soccer football star, in a head-to-head battle of fancy footwork. …

  • Alex Lloyd
    Morgan's $120,000 Plus 8 Speedster brings the 1940s to today

    When you think of Britain, many things spring to mind -- Monty Python, James Bond, rain, bad teeth and more rain. From an automotive perspective, the most quintessentially British brand (even though it's now technically Indian) would likely be Jaguar. But there is one little automaker that embodies everything Britain does best, only usually, it's a bit of an afterthought: Morgan Motor Company. …