From working with Virgil Abloh, Kanye West, and NASA, fashion designer Heron Preston is now adding esports to his resume as he will be working with Gen.G as an executive brand advisor.
We're excited to have @heronpreston as an Executive Brand Advisor for Gen.G????— Gen.G Esports (@GenG) July 29, 2020
"Growing up was about going to the Street Fighter arcade, but it would only be the 5 of us. Now it's blown up to a scale I would've never imagined"
Read the full article here????https://t.co/uXcvzHR6O1
In his new role, Preston will work on limited-edition Gen.G products and will provide the org with creative guidance. One of his first capsules with the org will launch later in 2020 for League of Legends, a popular MOBA game that Gen.G is involved in through its Korean league, the LCK.
- These Pokéball heels are real and available from Zara
- Travel in style with these adorable Samantha Vega Pokémon shoulder bags
Though Preston might be an odd pick for the org, Gina Chung Lee, VP of Brand for Gen.G, states that he’s able to think outside of the box with his different expertise and experience.
“Since we’ve started to work with him, he’s really tried to immerse himself in our culture and work with the gamers, stated Chung Lee in an official press release. “It’s a small community so it shows so much respect for someone to want to know the intent.”
Preston shared the same sentiments in his statement, saying that it felt new innovative for him as a fashion designer. With the gradual rise of esports throughout the 21st century, Preston sees an opportunity to connect the two and bring out the best of both worlds.
“Growing up was about going to the arcade, gathering around the Street Fighter arcade, but it would only be five of us,” said Preston. “Now it’s blown up to a scale I never would’ve imagined.”