SINGAPORE — Supermarket chain Giant announced that it will lower the prices of hundreds of everyday essential products for at least six months, with effect from Thursday (24 September).
It said in a media release that it has invested up to $17 million in long-term price reductions across selected fresh food and grocery items. This is in light of the increasing financial strain experienced by families due to the impact of the COVID-19 pandemic.
“This is our largest single investment in lower prices in over a decade,” said Chris Bush, chief executive officer of Dairy Farm’s Southeast Asia Food Business.
“These lower prices are built to last, whilst delivering quality products that customers can afford.”
The price reductions will apply to products across Giant's own brands, fresh products as well as national brands like Dove.
For example, Vannamei prawns will be sold for $1 per 100 grams, down from $1.89 previously. A box of 50 green tea bags by OSK will retail for $5, down from $6.95.
Giant is also introducing more than 2,000 new products, as part of its refreshing of all its 53 stores in Singapore.
These new products span across fresh foods and groceries, live seafood, loose rice, pulses and nuts, along with a new bakery offering as well as an upgrade of its homeware section.
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