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Most gifts are one and done. But if you want to keep the holiday fires burning year round, you can send recurring joy, in the form of a subscription service or a gift card that lets them choose what they want, when they want it.
Getting regular treats boosts the spirit. Think a freshly prepped meal appearing on your loved one’s doorstep week after week. Or a monthly subscription box packed with self-care, beauty or fashion goodies. Or even a gift card they can use at their favorite online store when an exciting new product launches.
Some subscription services even provide digital access to workout programs, meditation classes, or language apps— anytime, anywhere. The range of options is better this year than ever before. You can literally finish your holiday shopping right here, right now.
We’ve combed through the possibilities and gathered our favorites below: 35 brilliant subscription services and gift cards that will delight absolutely anyone on your list.
Beauty & Style
Sure, we haven’t had a chance to be out and about much this year. But that doesn’t change the fact that everyone feels better when they look their best. Now more than ever, pampering presents will be deeply appreciated. Behold these fabulous options for her and for him.
Gift a one-, six-, or 12-month subscription of beauty products including makeup, skincare and haircare from beloved, best-selling brands like Benefit, Kate Somerville and MAC. Birchbox will throw in a free bonus box with every subscription through the end of the year when you use code DOUBLEFUN at checkout.
Shop it: Birchbox subscription, $13 to $15 a month, birchbox.com
Let them have their jewels and pick them, too! Baubles from Mejuri are the holy grail for the jewelry-obsessed. Here you'll find the chicest of chic: earrings, necklaces, rings and more pieces that manage to be trendy and timeless at the same time, and many can be personalized. Digital gift cards range from $25 to $500 — a shining example of a last-minute gift indeed.
Shop it: Mejuri digital gift card, $25 to $500, mejuri.com
Pick a plan. Rent the Runway will deliver between eight and 16 designer fashion items per month, and you can choose from top brands like Derek Lam and Kate Spade. As soon as you return them, new items of your choice will replace them in this rotating wardrobe solution. Gift subscriptions cover two months but users can cancel at any time.
Shop: Rent the Runway gift membership, starting at $99, renttherunway.com
Severe winter weather calls for heavy-duty footwear, but there's no need to sacrifice style for performance. Sorel is the go-to brand for rugged snow boots that not only keep you warm, dry and safe on any terrain but also make a solid fashion statement. Get 'em Instagram-ready with a Sorel gift card from $25 to $500.
If they’ve sworn off fast fashion, get them a gift card for sustainable, well-made staples at Everlane. The brand’s pricing is ultra-transparent, and styles have been spotted on celebs including Angelina Jolie and Meghan Markle.
Shop it: Everlane Gift Card: $25 to $200, everlane.com
Send a digital gift card to kick off a membership to Dollar Shave Club, where well-groomed men can have high-tech razors, skin-nourishing moisturizers, shave butters and more delivered to their door.
Shop it: Dollar Shave Club e-gift card, $25 to $500, dollarshaveclub.com
Choose from a one-, three-, six-, or 12-month gift subscription to this service that delivers five amazing beauty products per month to members. The Glossybox subscription plus a personal message will be emailed to your recipient.
Shop it: Glossybox gift subscription, $24 to $210, glossybox.com
Got a perfume lover on your list? Choose between a three-, six-, and 12-month subscription and have new fragrances sent to them every month. Bonus: you get a free fragrance or two when you choose the six- or 12-month option. And with the one-year subscription, you save $47 versus subscribing month to month!
Shop it: Scentbird gift subscription, $44 to $144, scentbird.com
Skincare and makeup routines are so personal, so don’t try to do the guesswork — let them pick out what works best for them. Added bonus: Sephora is offering an extra 20 percent off sale items.
Shop it: Sephora Gift Card, $10 to $250, sephora.com
For shoe fiends and loungewear addicts, a Zappos gift card is a slam dunk.
Cold weather doesn’t stand a chance against Columbia jackets and fleeces. Make sure your loved ones are kept cozy and warm throughout the winter.
Shop it: Columbia Gift Card, $25 to $500, columbia.com
Health & Wellness
While in-person self-care routines like regular visits to the gym are tricky or on hold, you can fill in the gaps with a virtual lift for mind, body, and spirit. All these digital subscription services work round the clock to keep the ones you love healthy.
Aaptiv is a service that offers expert-led virtual fitness programs — plus playlists — tailored to specific goals. Your recipient can find what she wants whether she’s looking to lose weight, build muscle or even get back in shape after giving birth. You can gift a one-year subscription for just $50 — that's 50 percent less than it was last year!
Shop it: Aaptiv Gift Subscription, $50, aaptiv.com
No matter their interest or skill level, there's an at-home Obé fitness class that suits anyone: strength training, dance, barre, spinning, pilates, kickboxing...the list goes on. There are 20 live classes daily and 7,000+ on-demand workouts available 24/7 with Obé, so to say it's customizable is an understatement. Gift a subscription of one month, six months or one year.
Shop it: Obé Fitness gift subscription, $19 to $199, obefitness.com
Demystify the world of vitamins and supplements. Ritual has formulated the perfect, no-nonsense multivitamins for women, men and children. Kickstart someone’s subscription with a gift card.
Shop it: Ritual gift card, $50 to $360, ritual.com
Gift recipients can go on a self-care shopping spree with an e-gift card to The Body Shop, where spa goodies, hair care, makeup and more abound. Load up a digital gift card up to $200 and send it off immediately.
Shop it: The Body Shop e-gift card, $5 to $200, thebodyshop.com
We all know we’re supposed to be meditating, but how many of us really do it? This meditation app makes it easy to start—and easy to stick with. It’s the perfect entree for newbies— friendly, accessible, and unintimidating. Gift either a month or a year, and get yourself a subscription too. It will change your life. (Not even exaggerating.)
Shop it: Headspace subscription, $13 to $70, headspace.com
These on-demand exercise classes can be tailored to your fitness abilities and targeted to your needs, whether you want to build strength, lose weight, or increase your energy levels and overall health. Offer a gift card to get their app membership going.
Shop it: P.volve gift card, $25 to $200, pvolve.com
Food Delivery Services
Whether it’s pre-made meals, kits that make it easy to prepare a gorgeous dinner, or easy-access grocery shopping, there’s a subscription gift for it. Super-popular in 2020, these services are universally appreciated—especially in these trying times.
The name says it all: fresh meals delivered to their doorstep, no slaving over the stove required! Freshly meals are more wholesome, too — low on sugar, minimally processed and big on nutrients. Gift a week's worth — from four to 12 meals — and it'll be up to your recipient if they want to continue the membership on their own.
Shop it: Freshly gift subscription, $54 to $120, freshly.com
This delicious subscription service sells by the serving, but you can gift Sunbasket from one to three weeks, or you can enter your own amount and customize it. Choose between fresh meals or meal kits the whole family can make together.
Shop it: Sunbasket, $100 to $300 (or custom amount), sunbasket.com
Each Blue Apron box contains just the right amount of ingredients (responsibly sourced) to cook an amazing, nutritious meal for for a couple or family—no waste (or grocery shopping) necessary. If you know someone who’s getting sick of their own cooking in these trying times—or who wants to learn to cook but could use an assist—kick off their Blue Apron relationship with this gift.
Shop it: Blue Apron gift card, $65 to $260, blueapron.com
This service is made for busy parents who want to cook healthy meals without the hassle of regular supermarket shopping. Get all the ingredients you need in a weekly subscription box. Dinnerly even offers kid-friendly recipes.
Shop it: Dinnerly Gift Subscription, starting at $29 per week, dinnerly.com
These healthy meals require zero prep. Splendid Spoon delivers ready-to-eat grub like roasted Brussels sprout bowls and vegan, gluten-free smoothies right to your door. Gift between five days of breakfast and lunch to five days of full meals — or enter a custom amount.
Shop it: Splendid Spoon gift subscription, $95 to $185 (or custom amount), splendidspoon.com
A great option when weather—or, say, a global pandemic—makes it tricky to get to the supermarket, Walmart+ is a membership service that provides unlimited free delivery, and same- or next-day service. And it’s just $13 a month, or $98 a year. (Instruct your giftee to change over to their own payment info—this way you can gift the limited-time subscription and the recipient can choose to extend it if they want.)
Shop it: Walmart+, $13 a month (or $98 a year), walmart.com
Gift the wine lover in your life a one- to three-month subscription to Winc, and they'll receive hand-picked bottles straight to their door.
Who could have imagined how important streaming services would be to our year? Or audiobooks, podcasts, and news services? Think about the entertainment that helped keep you smiling, amused, informed (and distracted!) during 2020. You can give that to someone else right now. What a perfect gift. Here are some great options.
Disney+ is the best companion, when we can’t all be together—a holiday-hug in the form of a streaming service. Right now, you can give a whole year of Disney+ for just $80. Thousands of movies and shows, including the warmest, coziest holiday movies and specials.
Shop it: Disney+ gift subscription, $80, us.subscriptioncard.disneyplus.com
You don’t need to pay for a cable subscription to get network TV. CBS All Access lets users watch live CBS programming, including movies and original series. Kickstart their subscription with a gift card. After that they can sign up starting at $5.99 a month,.
Audible, the audiobook arm of Amazon, makes it easy to venture into deep-listening territory, with great deals on memberships. This would appeal to just about anyone. It affords someone access not just to endless audiobooks, but also to podcasts via Amazon’s proprietary service. Choose the right price point for you, from one month to 12 months.
Shop it: Audible gift subscription, $15 to $150, amazon.com
Never wonder what to read again — or what books to gift. Book of the Month lets you choose from the five best books selected by the service each month. Gift from three to 12 months of this amazing service.
Shop it: Book of the Month gift subscription, $50 to $180, bookofthemonth.com
Keep loved ones up to date with a subscription to their favorite newspaper online. They’ll get unlimited access to WSJ.com plus WSJ’s apps and podcasts for 6 to 12 months — and you save up to 60 percent as the gifter!
Shop it: Wall Street Journal gift subscription, $117 to $187, store.wsj.com
Learning and Creativity
It’s cold outside. We’re limited in terms of where we can go inside. But hope is on the horizon (so our brains are not as tired with worry). That means we’re ready for some stimulation and challenge—the excitement of learning something new. Guitar, knitting, photography, Italian, Spanish—there’s so much you can give. Help someone follow their bliss with these educational subscription gifts.
Masterclass really does deliver on its name, with courses in everything you can imagine all taught by icons like Spike Lee, Annie Leibovitz, Gordon Ramsay, Dr. Jane Goodall, and more. Gift an annual membership for unlimited access.
Shop it: Masterclass gift subscription, $180 a year (billed as $15 a month), masterclass.com
Encourage someone to find their creative calling with a gift pass to this service and access to thousands of online classes and 24/7 streaming TV programming.
Shop it: CreativeLive gift pass, $39 for a month or $149 for a year, creativelive.com
Give the gift of a new language, with the app from the company that’s at the very top of the field. With a Rosetta Stone subscription, your recipient can choose from about 25 languages. Choose a gift from three months to Infinity (a lifetime subscription is $179).
Shop it: Rosetta Stone gift subscription, $30 to $179, rosettastone.com
If you know someone who wants to learn guitar, FenderPlay is the perfect socially distanced teacher. Yes, they can learn to shred completely online. Gift a six or 12-month subscription.
Shop it: FenderPlay gift subscription, $50 to $90, shop.fender.com
Give an education gift to kids with this subscription service that delivers science and art projects for every age and stage. Choose from a one to 12-month subscription.
Shop it: Kiwi Co gift subscription, starting at $10, kiwico.com
Friends who are serous pet parents always appreciate having their baby acknowledged. And if you have a pets in your home and heart, gifting them one of these great subscriptions means a little bit of joy arriving on the regs. Which is fun for everyone in the house.
A customized subscription box just for dogs? Yes, Barkbox handpicks toys and treats for your dog (or the pup of a loved one) and delivers it to their doorstep. (This just might change the classic dog-mail carrier dynamic.) You can gift from one month to a full year. Often, Barkbox will assign themes to their subscription boxes; for December, the theme is Peanuts!
Shop it: Barkbox gift subscription, $35 to $276, barkbox.com
Just for cats—and the people who love to truly indulge them—this personalized subscription service delivers what many reviewers deem to be exceptionally nutritious and delicious vittles for felines. A sweet gesture for the kitty-lover in your life—she will feel truly “seen.”
Shop it: Smalls gift subscription, starts at $86 for four weeks, smalls.com
If you feel awkward giving them cash but want a gift they’re sure to appreciate, a gift card is sure to win them over. They can use it to buy whatever they wanted but were too shy to ask for, or they can use it to pick up dinner or the next round of groceries.
These customizable cards ship within 24 hours, so you can still get them on Christmas Eve. You can also add a message, and play around with the design.
Shop it: Visa Gift Card, starting at $10, giftcards.com
Whether they’re an app fiend or have kids that can’t stop making in-app purchases, a Google Play card is a great get for anyone with an Android device.
Shop it: Google Play Gift Card, starting at $10, giftcards.com
They probably don’t shop in just one place — so why get them a card that only works in just one store? These cards can be redeemed at a variety of brands: This one, for example, works at Barnes & Noble, Lululemon, Wayfair, Ulta and more.
Shop it: Holiday Favorites Gift Card, starting at $10, giftcards.com
From KitchenAid to Cuisinart to Le Creuset, all your favorite brands for the kitchen and beyond are at this housewares haven with the iconic pineapple logo. A Williams Sonoma gift card — from $25 to $100 — will get a warm welcome in any home. You can even choose to gift Williams Sonoma Virtual Events.
Shop it: Williams Sonoma e-gift card, $25 to $100, williams-sonoma.com
What better way to spend winter than by beautifying the home you're nesting in? A Pottery Barn gift card, available from $25 to $500, is great for stocking up on decor for every room in the house.
Shop it: Pottery Barn e-gift card, $25 to $500, potterybarn.com
Whether it's bedding, furniture, mirrors or rugs, modern decor doesn't get much better than West Elm. The leading retailer offers e-gift cards in denominations from $25 to $500.
Who can say no to new bedding? And even if they don’t need a comforter or snazzy new sheets, they’ll love the brand’s luxe loungewear.
Shop it: Brooklinen Gift Card, from $50, brooklinen.com
Shop it: West Elm e-gift card, $25 to $500, westelm.com
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