Giorgio Armani’s beauty and fragrance division is launching the second edition of the Si Women’s Circle.
The Italian fashion house first launched the initiative last year (16), creating a digital platform to encourage women from all walks of life to share stories and start a dialogue with each other.
Cate Blanchett, who fronts Armani’s Si perfume as well as being the face of the Women’s Circle, is joined this time around by five new faces to help front the project.
“The Si Women’s Circle is creating an opportunity for dialogue, a network, for women who are facing particular challenges in their careers or personal lives and finding a common ground,” Cate said in a statement, reports WWD. “I hope people who engage with the Circle online will come to understand that even though we might do different things, come from different places, we, as women, often face similar challenges and obstacles. Hearing the stories of other women can be an inspiration to help guide us and make our own decisions.”
The five new women who have come on board are; former model Amy Sall, who founded Africa-focused Sunu Journal, digital influencer Nicole Warne, Rachel Sklar who is a lawyer and writer, technology entrepreneur Ulla Engestrom and model and artistic director Sofia Sanchez de Betak.
“They are women that strike a chord through their personalities, independence and courage to pursue their aspirations in various fields,” designer Armani praised. “Real women who perfectly embody the brand’s values.”
The new team will post a series of videos on Armani’s social network accounts and the brand’s digital platforms, sharing stories from their personal lives in a bid to encourage women to take control of their present and future.
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