Global Outdoor Advertising Industry Assessment, 2020-2024: Market Dynamics, Regional Analysis, Competitive Landscape, Company Profiles - ResearchAndMarkets.com

The "Global Outdoor Advertising Market: Insights, Trends and Forecast (2020-2024)" report has been added to ResearchAndMarkets.com's offering.

The global outdoor advertising market value is forecasted to reach US$54.13 billion in 2024, growing at a CAGR of 5.1%, for the period spanning from 2020 to 2024.

The factors such as the booming tourism industry, growing programmatic digital display Ad spending, increasing urban populace, accelerating economic growth and improving consumer confidence are expected to drive the market. However, the growth of the industry would be challenged by outbound telemarketing market growth in developing economies, intensive competition, and stringent regulations. A few notable trends include intensifying the DOOH advertising market, rising street furniture outdoor advertising market, market consolidation, the launch of innovative out-of-home advertisement tools and developing beacon technology fondness.

Outdoor advertising helps the advertiser to reach that audience who do not have access to traditional advertisements such as the young generation, corporate guys and middle-class population thus allowing the advertiser to target particular demographics, ages, income, and ethnic groups. The popular outdoor advertising categories are billboards, street furniture, transit, and alternative advertising. Presently, billboards are the most demanded medium owing to the high demand for digital billboards in malls and other tourist infrastructures in various countries.

The fastest-growing regional market is the U.S. due to rising digital OOH promotion tools such as a jukebox, spectacular and signage adoption by the corporates, restaurant owners and telecom sector to endorse their products and target the moving populous in different areas.

Scope of the Report

  • The report provides a comprehensive analysis of the global outdoor advertisement market, segmented on the basis of types i.e. billboards, street furniture, and transit.
  • The major regional markets (US, UK, Australia, and Canada) have been analysed.
  • Market dynamics such as growth drivers, market trends and challenges are analysed in-depth.
  • The competitive landscape of the market, along with the company profiles of leading players i.e. JCDecaux, Clear Channel Outdoor Holdings, Lamar Advertising Company, Outfront Media, APG - SGA Group and Stroer SE are also presented in detail.

Key Topics Covered

1. Market Overview

1.1 Advertising

1.2 Outdoor Advertising

2. Global Advertising Market Analysis

2.1 Global Advertising Market Value

2.2 Global Advertising Market Value Forecast

2.3 Global Advertising Market Value by Segments

2.4 Global Advertising Expenditures YoY Change by Segments

2.5 Global Advertising Expenditures by Country

3. Global Outdoor Advertising Market Analysis

3.1 Global Outdoor Advertising Market Value

3.2 Global Outdoor Advertising Market Value Forecast

3.3 Global Outdoor Advertising Market Value by Segments

3.4 Global Outdoor Advertising Market Value by Country

4. Regional Outdoor Advertising Market Analysis

4.1 The U.S.

4.1.1 The U.S. Outdoor Advertising Market Value

4.1.2 The U.S. Outdoor Advertising Market Value Forecast

4.1.3 The U.S. Outdoor Advertising Market Value by Segments

4.2 The U.K.

4.2.1 The U.K. Outdoor Advertising Market Value

4.2.2 The U.K. Outdoor Advertising Market Value Forecast

4.2.3 The U.K. Outdoor Advertising Market Value by Segments

4.3 Australia

4.3.1 Australia Outdoor Advertising Market Value

4.3.2 Australia Outdoor Advertising Market Value Forecast

4.3.3 Australia Outdoor Advertising Market Value by Segments

4.4 Canada

4.4.1 Canada Outdoor Advertising Market Value

4.4.2 Canada Outdoor Advertising Market Value Forecast

5. Market Dynamics

5.1 Growth Drivers

5.1.1 Booming Tourism Industry

5.1.2 Growing Programmatic Digital Display Ad Spending

5.1.3 Increasing Urban Populace

5.1.4 Accelerating Economic Growth

5.1.5 Improving Consumer Confidence

5.2 Key Trends and Developments

5.2.1 Intensifying DOOH Advertising Market

5.2.2 Rising Street Furniture Outdoor Advertising Market

5.2.3 Market Consolidation

5.2.4 Launch of Innovative Out-of-Home Advertisement Tools

5.2.5 Developing Beacon Technology Fondness

5.3 Challenges

5.3.1 Growing Outbound Telemarketing Market in Developing Economies

5.3.2 Intense Competition

5.3.3 Stringent Regulations

6. Competitive Landscape

6.1 Global Outdoor Advertising Market

6.1.1 Key Players - Market Share Comparison

6.1.2 Key Players - Revenue Comparison

6.1.3 Key Players - Market Cap Comparison

6.2 The U.S. Outdoor Advertising Market

6.2.1 Key Players - Market Share Comparison

6.3 The U.K. Outdoor Advertising Market

6.3.1 Key Players - Market Share Comparison

7. Company Profiles

7.1 JCDecaux S.A.

7.1.1 Business Overview

7.1.2 Financial Overview

7.1.3 Business Strategies

7.2 Clear Channel Outdoor Holdings, Inc.

7.3 Lamar Advertising Company

7.4 Outfront Media Inc.

7.5 APG - SGA Group

7.6 Stroer SE & Co. KGaA

For more information about this report visit https://www.researchandmarkets.com/r/qx4fk6

View source version on businesswire.com: https://www.businesswire.com/news/home/20200330005357/en/

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