The Missing Ingredient From Glossier's First-Ever Fragrance? You.

Shop Glossier You here.

Good news, beauty obsessives. Your favorite “skincare-as-makeup” retailer justadded a new productto its line that’s worth sniffing around. 

Glossier, the beloved millennial skincare and makeup brand that prides itself on dual-purpose products that pack a punch, just launchedits first-ever perfume, appropriately namedGlossier You

Glossier You: An incomplete formula, as you are the first ingredient

While most fragrances are designed to be strong, long-lasting and linger in the air long after the wearer has disappeared, Glossier instead wanted to design afragrance that had the opposite effect

“It doesn’t exactly wear or smell like a perfume...‘skin smell enhancer’ is a better descriptor,” the brand said in a press release. “But mostly it smells like you: that familiar human-y note that makes up the body of what you’re smelling.” 

Intrigued? Us, too. 

Emily Weiss, founder of Glossier andInto The Gloss, introduced the fragrance inan editorial earlier this month.

“I don’t want to be taken to the Swiss Alps or the white sand beaches of Tahiti just by smelling this,” Weiss wrote of Glossier You. “I’ve been craving something that whispers instead of shouts. And that’s what You is.”

So, what exactly does thisyou-scented perfumeactuallysmell like?

According to the brand, it’s a combination of three base notes ―ambrette, ambrox and musk, which are meant to last all day long ― and top notes of iris root and pink pepper, designed to underpower the base. 

Interestingly, the scent claims to only gets better with time. And, Weiss describes the formula as “unfinished” ― because the wearer is thetrue first ingredient.

Smells like intrigue. Sniff it foryourself


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This article originally appeared on HuffPost.