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Goodbye brassy hair, hello gorgeous gray! This popular conditioner is on sale for $20

We’ve all gotten pretty good at DIY beauty over the past three years and, even though pandemic restrictions are a thing of the past, there are some tasks we’re still doing at home, like managing our gray hair. While we’re glad to leave trimming our tresses to the professionals, routine maintenance is easy enough to do at home with the right products — and, thanks to Amazon, you can get them in just a few clicks. Shoppers who like to keep their gray locks looking bright say the one must-have product is Bold Uniq’s Purple Conditioner.

Thousands of shoppers use this nourishing conditioner to minimize brassiness in gray and blonde hair.

$20 at Amazon

Why is this a good deal?

Currently just $20 a bottle (down from $30), this popular purple conditioner is the lowest price it's been all year! We're not sure how long this markdown will last so we recommend snapping it up at the steep discount while you still can.

Why do I need this?

Bold Uniq’s Purple Conditioner is designed to minimize brassiness in gray and blonde hair. But what’s different about this formula, in particular, is that you don’t have to use it along with purple shampoo to get the brightening benefits. Purple shampoo is typically used as a toner to neutralize yellowing and brassiness in light-colored and gray hair, while the conditioner nourishes hair. This conditioner, however, contains violet pigments to cancel out any yellowing and brassy tones on its own and also boasts nourishing oils that leave behind soft, frizz-free strands.

Brighten gray hair that's gone brassy with the violet pigments in this conditioner. (Photo: Getty Images)
Brassiness is for wall fixtures, not your precious locks. Let this amazing restorative conditioner make your gray gorgeous again. (Getty)

What reviewers say

"Must-have!" said a satisfied reviewer. "Absolutely wonderful; it lifts all brassy tones beautifully. I leave it in for 15-plus minutes because I love the purple tone it gives my hair. I highly recommend this product."

"This product takes some of the more orange/yellow tones out of the highlights in my hair to leave it soft, manageable, and with more ashy tones," wrote another five-star fan. "It shines and has warmth to it, but it doesn't look brassy. It's surprisingly blue when it comes out of the bottle, but that's what makes it work so well. It makes my less-expensive highlight job look like a salon visit that costs two to three times more. Highly recommended!"

One Amazon shopper who wasn’t expecting such great results said, “I purchased the Bold Uniq to try on my gray hair, as the gray had a lot of yellow highlights. I used it the day that I received it. I was surprised at how much I liked it. It was easy to put on my hair as the thickness was just right. My granddaughter came over and she noticed it right away. She was amazed at how soft ... my hair was.”

Another convert said they like how it looks and feels: “I have high- and lowlights on graying hair, and have well water with a high iron content at my house. Even with a complicated water treatment system my hair always looked brassy ... but not after using this! Plus it made coarse, curly hair so soft!”

If you have dark hair and are starting to gray, this raving reviewer has found that it helps make the transition prettier: “As someone who is graying at a young age, I went to a lighter color hair. My dark hair pulls red and turns yellow. This would lead to frequent trips to the hair salon. The conditioner helps tone the colors down and blend my grays. Love it!”

More than 2,500 five-star reviewers agree that this toning conditioner really works.

$20 at Amazon

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

The reviews quoted above reflect the most recent versions at the time of publication.

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