A great mobile app can enhance your bottomline, especially with user conversions and engagement

Bhupendra Sharma
mobile devices and apps

Mobile devices are now your target customers’ entry point into the online world; Why not take advantage through your own app?

One of the biggest questions that most businesses in the 1990s faced was: “Why should we develop a website to promote our products and services when we already have a huge workforce and countless resources?”

The first decade of the 21st century gave a fitting reply to all of them. Not only did it become profitable to create a website, but also a survival hack in today’s fast paced tech-led world.

The next big question most businesses are facing at this moment is: “Why should we develop a mobile app when we already have a website?”

Lest you’re one such business owner who has ever encountered this doubt, then keep on reading.

Here is how an amazing mobile app can help your business skyrocket, in terms of conversion and profits:

1. Improve customer engagement

The one thing that most businesses fail to capitalise on are the countless opportunities available in the market. Many businesses fail because they don’t know how to engage with their users and convert them into customers. That’s where a mobile app can come in handy. Nowadays, users like to use smartphones for most internet-related tasks. By providing them direct access to your products and services via a mobile app, you can simply get an edge over the competitors and engage with customers in a hassle-free manner.

Also read: 6 things to consider before developing your own mobile app

2. Improve conversion rates

Since there are so many options available in the market, users always opt for the one that’s most convenient and hassle-free for them. Right from shopping grocery items to checking emails, they prefer to use mobile apps rather than the websites.

As a business owner, you can launch a mobile app representing your brand and make all the products and services available to smartphone users 24/7. It will enable users to give a try to your products/services without leaving their native environment, thereby giving an instant boost to the conversion rate and get you more paying customers in the long term.

3. Increase your bottom line

More than 80 per cent of web users browse the internet via smartphones. It’s a golden opportunity, which can increase not only your user base but also the overall revenues. Maintaining a healthy bottom line is a lot easier and convenient when you have a mobile app along with an attractive website. Give it a shot, and you’ll know the difference.

Also Read: 10 most sought after mobile development & software engineering jobs

4. Get free promotion and branding

It is vital for a business to be found by potential users to survive today’s cut-throat competition. As soon as you list your company’s mobile app on platforms like the Google Play Store or the App Store, it gets exposed to millions of users, who have the potential to become regular customers. Even if users now have tons of apps on their devices, solutions like Lucky Patcher keep their apps and games organised, meaning there is always room for specialised apps.

5. Stay in touch with users all the time

Tens of thousands of users are ready to buy your products or services, all you have to do is reach out to them and keep them interested. With a mobile app, you can chase them on different devices, give them amazing offers from time to time and receive quick feedbacks about your services, thereby taking the overall growth and reach of your business to newer heights.

Also Read: 3 things freelancers should learn before switching to a managerial job

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