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H&M launches new sustainable collection inspired by Paris museum

H&M Conscious Exclusive 2016

H&M is teaming up with Paris's Musée des Arts Décoratifs on its new "Conscious Exclusive 2016" fashion collection.

Inspired by the archives of the museum, the sustainable collection features "modern red carpet pieces infused with tactile charm, a nostalgic aesthetic and a historical legacy." The design team worked with new innovative materials such as beads and rhinestones made from recycled glass and Denimite, a material made from recycled worn-out denim.

The collection will launch on April 7, 2016, to coincide with the opening of the exhibition "Fashion Forward - Three Centuries of Fashion". Parisian Art Director and sustainability champion Julia Restoin Roitfeld will be the face of the campaign.

"H&M Conscious Exclusive 2016" will be available to purchase in around 180 stores worldwide and online at hm.com.