Hailey Bieber twins with mom Kennya Baldwin in the sweetest new BareMinerals campaign

Kate Mendonca
·Shopping Editor
·2-min read

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BEVERLY HILLS, CALIFORNIA - FEBRUARY 09: Hailey Bieber attends the 2020 Vanity Fair Oscar Party at Wallis Annenberg Center for the Performing Arts on February 09, 2020 in Beverly Hills, California. (Photo by Toni Anne Barson/WireImage)
Hailey Bieber teamed up with her mom for the newest BareMinerals campaign. (Photo by Toni Anne Barson/WireImage)

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Hailey Bieber may be known for her model good looks, but the 24-year-old wants everyone to know that she got it from her mama.

Bieber and her mom Kennya Baldwin, 53, recently teamed up as co-stars in the latest BareMinerals campaign celebrating the launch of the brand’s new Ageless plant-based retinol skincare line.

Bieber shared one of the first snaps with her followers on Instagram on Feb. 2, captioning it, “How beautiful is my MOM?”

Fans were quick to spot the resemblance between the mother-daughter duo, and took to the comments to share some love.

“Wow Hailey your mom is naturally beautiful like you — what a timeless glowment,” wrote celebrity makeup artist Nam Vo.

ALSO SEE: 18 celebrity parents and their lookalike kids

“The skin genes here are out of this world,” added another follower.

Of the newly-released $62 Ageless 10% Phyto-Retinol Night Concentrate, Bieber also shared that she and her mom are “both using [it] and loving that it’s gentle but so good.”

Ageless 10% Phyto-Retinol Night Concentrate

Ageless 10% Phyto-Retinol Night Concentrate. Image via Ulta.
Ageless 10% Phyto-Retinol Night Concentrate. Image via Ulta.

SHOP IT: Ulta, $62

Designed for use by women of all ages, the vegan concentrate uses plant-based retinol alternatives to achieve the same anti-aging results as typical retinoids, minus the harsh irritation.

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ALSO SEE: ‘Miracle serum!': This anti-aging vitamin C serum is on sale right now for just $20

Clinically proven to reduce the look of fine lines, wrinkles and uneven skin texture and tone, the serum is one of four new anti-aging products in the newest BareMinerals collection to hit shelves, all of which feature Phyto-Retinol as the star ingredient.

If you’re looking to complete the entire anti-aging routine, you can also shop the Ageless Phyto-Retinol Face Cream, Ageless Phyto-Retinol Neck Cream, and Ageless Phyto-Retinol Eye Cream below.

Ageless Phyto-Retinol Face Cream

Ageless Phyto-Retinol Face Cream. Image via BareMinerals.
Ageless Phyto-Retinol Face Cream. Image via BareMinerals.

SHOP IT: BareMinerals, $62

Ageless Phyto-Retinol Neck Cream

Ageless Phyto-Retinol Neck Cream. Image via BareMinerals.
Ageless Phyto-Retinol Neck Cream. Image via BareMinerals.

SHOP IT: BareMinerals, $52

Ageless Phyto-Retinol Eye Cream

Ageless Phyto-Retinol Eye Cream. Image via BareMinerals.
Ageless Phyto-Retinol Eye Cream. Image via BareMinerals.

SHOP IT: BareMinerals, $46

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