Halalan 2013: Citizen Journalism Beyond Reportage

18 March 2013

As ABS-CBN revs up its Halalan 2013 campaign with a final swing of citizen journalism and voters' empowerment workshops, its integrated news service is tapping the wonders of digital technology to present viewers with the country's broadest interactive election coverage - "Bayan Mo iPatrol Mo (BMPM)," the country's longest-running citizen journalism program conducted with partner schools and organizations, 46 voters' empowerment forums and workshops.

ABS-CBN's Integrated News Division has also launched its "Kampanya Serye," providing more in-depth coverage of key electoral races in the country.

The cable news channel, ANC, DZMM and the Current Affairs group, through "Umagang Kay Ganda" are also dedicating hours to "Harapan," a forum that dissects candidates' platforms and other issues.

BMPM's "Tayo Na" workshops encourage citizens to base their votes on important gut issues.

"Citizens are saying, it is not enough just to vote. They are determined to monitor the elections and help keep them honest and peaceful. Even more important, citizen journalists are using new skills to remind politicians of unmet promises and unfinished tasks," said Ging Reyes, ABS-CBN senior vice president for integrated news.

DZMM was the first broadcast news organization to bring together electoral candidates in a public forum titled "Bagito o Beterano? The DZMM Halalan 2013 Forum" last February.
ANC also debuted its weekly election program "Harapan 2013" anchored by veteran political journalist Lynda Jumilla.

ANC's "Headstart with Karen Davila" also launched its Halalan 2013 series in its "Hot Copy" segment.

Working hand in hand with ABS-CBN in this historic coverage are the Commission on Elections, Department of Foreign Affairs Overseas Absentee Voting Secretariat, Parish Pastoral Council for Responsible Voting, Pulse Asia Inc., and Regional Emergency Assistance Communications System (REACT) Philippines, corporate sponsors Globe Telecom, STI College, Universal Motors Corporation, and MyPhone's Solid Group, Inc.

"Halalan 2013" also tapped Manila Bulletin as among its print partners and Fully Abled Nation, Management Association of the Philippines, YouthVote Philippines, and Alternative Law Groups as its cause partners.