HappyFresh celebrates 2nd anniversary in Indonesia, embraces B2B with new service

Anisa Menur
HappyFresh 2nd anniversary

HappyFresh Indonesia also revealed several milestones including new partnership, features, and even new interface

Online grocery platform HappyFresh celebrated it second anniversary in the Indonesian market on Thursday by launching several new features, partnership, and even a new user interface.

The startup launched a new B2B service HappyCorporate that enables corporations to shop for pantry supplies, from coffee, snacks, to tissue boxes. By far, it stated that 14 companies have signed up as users of the service.

HappyFresh also introduced new interface and features that includes delivery tracker, personal notes to shopper, and a favourite items list.

The startup has also secured partnership with banks such as Standard Chartered, supermarket chains such as PT Trans Retail Indonesia (Carrefour), and FMCG giant Unilever.

Launched in Indonesia in March 2015, HappyFresh currently has “hundreds” of employees and have partnered with seven supermarket chain and a special store. It claimed to have served 40,000 customers in Jakarta, Tangerang, Bekasi, Bandung, and Surabaya.

Also Read: 5 reasons why HappyFresh stands out among grocery delivery startups

“We believe that the achievements that we have made in the past two years will continue to grow with the new technology that we have provided, as well as partnerships with new partners. This year we are optimistic about increasing quality of service and serving more customers compared to last year,” said HappyFresh Indonesia MD Filippo Candrini in a press statement.

The HappyFresh service is currently available in Indonesia, Malaysia, and Thailand as it has left the Philippines and Taiwan in August 2016.

In January, TechCrunch reported a change of leadership within the company, in which CEO Markus Bihler was replaced by former Senior VP of Operations Guillem Segarra.

Having been reported to take the position of vice chairman in the company, Bihler listed himself as an investor at Vertex Ventures in his LinkedIn profile. The Singapore-based venture capital firm also happens to be an investor at HappyFresh.

When contacted by e27, Vertex declined to comment on the matter.

Image Credit: HappyFresh

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The post HappyFresh celebrates 2nd anniversary in Indonesia, embraces B2B with new service appeared first on e27.