Hilfiger trenches get customized: Gurung and Reid among creators to offer interpretation

A series of Tommy Hilfiger trench coats customized by some of America's top rising designers will go on sale via www.tommy.com from March 12, with Pamela Love, Monique Péan and Albertus Swanepoel among those to have taken part.

The customization was part of the CFDA (Council for Fashion Designers of America)/ Vogue Fashion Fund's "Americans in Paris" initiative, which is now in its second season and offers emerging US designers the opportunity to appear at its showroom during Paris Fashion Week.

For the trench project, the creators were given a classic Tommy Hilfiger trench coat to customize in their own brand aesthetic -- with Billy Reid giving his a detachable leather vest, Prabal Gurung going feminine with hand-stenciled black lace and Péan adding a cape to hers.

Hilfiger was thrilled to be part of the project, emphasizing the importance of a sense of community among creators.

"I know firsthand how difficult it can be to enter the fashion industry and I believe designers benefit from supporting and inspiring one another," said Hilfiger.

The coats will retail for $298, with proceeds from sales being donated to the CFDA/Vogue Fashion Fund.