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Holly Willoughby wows in £40 floral dress in new M&S campaign shot at home by her kids

Holly Willoughby was forced to shoot the brand's latest collection in quarantine. (Getty Images)
Holly Willoughby was forced to shoot the brand's latest collection in quarantine. (Getty Images)

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She is known for her love of floral dresses – and Holly Willoughby’s latest go-to frock is as affordable as it is pretty.

The TV star, 39, modelled the £39.50 number in her latest M&S fashion campaign shot at home by her kids in quarantine.

In a post on Instagram to her 6.8 million followers, the mother-of-three could be seen posing in the Floral Belted Midi Shirt Dress beside a vegetable patch in her garden.

She accessorised with a £35 sunshine yellow chunky knit cardigan and black ankle boots.

Buy it: Floral Belted Midi Shirt Dress | £39.50 from Marks and Spencer

Floral Belted Midi Shirt Dress
Floral Belted Midi Shirt Dress

Captioning the snap – taken by her 11-year-old son Harry – Holly wrote: “Autumn is here and the garden vegetable patch is looking a little unruly! The tomatoes (except for one) never went red.

“Luckily Autumn fashion is a little more reliable and a floral dress with boots is my go-to from September onwards.

“Keeping the sunshine with this turmeric yellow cardi for those chilly evenings @marksandspencer... New autumn collection out now #ad...Photography by my Harry during lockdown #cleverkids.”

Her post was popular with fans who left more than 62,000 ‘likes’ – with many saying they’d be picking up her look in store.

Buy it: Geometric Belted Midi Shirt Dress | £39.50 from Marks and Spencer

Geometric Belted Midi Shirt Dress
Geometric Belted Midi Shirt Dress

One person wrote: “This is beautiful.”

Another commented: “You’re so pretty.”

A third shared: “Oooooh this cardigan.”

And a fourth added: “Lovely photo.”

Read more: Holly Willoughby reveals her three children shot her latest M&S fashion campaign

According to M&S, the dress has a “classic collar neckline and soft floral design” and comes in a “midi length with a button-up front and cosy long sleeves”.

It is “finished with stylish pockets and a detachable belt to define the waist”.

The frock comes in ‘regular’ and ‘long’ lengths, and is available in sizes 6 to 24.

It comes as the This Morning presented revealed that, due to self-isolation measures, her kids had to step in as photographers to shoot her latest M&S fashion campaign.

The star – who has been the brand’s face since September 2018 – shared a snap on Instagram of young daughter Belle doing a make-up touch-up between looks.

She could be seen sat down beside a table of make-up, while wearing a stunning printed midi-dress – with another new-season floral midi-dress hung up behind her, as well as a hint of a check blazer jacket and a Fair Isle knitted jumper.