Hyundai Motor Company has recently collaborated with World Wrestling Entertainment (WWE) for DRIVE FOR BETTER, 10-episode content series featuring WWE Superstars sharing stories and taking part in appearances across the country that demonstrate WWE and Hyundai’s mutual dedication to enriching people's lives.
The first episode of the Drive for Better series debuted in July, and the next will feature WWE Universal Champion Roman Reigns and his recent virtual visit with patients at the Children’s Hospital of Orange County. The series is posted on all of WWE’s social media and digital platforms, as well as the Superstars’ social media channels.
“As an official sponsor of WWE, we are excited to be working together to share the personal stories of the Superstars and help put a smile on people’s faces,” said Angela Zepeda, CMO of Hyundai Motor America. “We both believe everyone deserves better and this series is representative of that.”
This new content series is just a single part of a larger partnership between Hyundai and WWE that aims to deliver brand and custom content integrations across WWE’s global media platforms in 2020, which include WrestleMania, Extreme Rules and SummerSlam Pay-Per-Views on WWE Network.
The Korean car manufacturer was also the Co-Presenting Partner of WWE Clash of Champions last Sunday, September 27, and will receive weekly exposure in Monday Night Raw and Friday Night SmackDown programming throughout the whole month of September. Similar to Hyundai and WWE’s first partnership in 2018, this year's campaign is also set to devote cross-platform WWE media assets to support Hyundai Hope On Wheels during Childhood Cancer Awareness Month.
“WWE and Hyundai‘s shared passion for supporting local communities truly makes this a rewarding partnership,” said John Brody, Executive Vice President and Global Head of Sales & Partnerships, WWE. “We are extremely grateful to Hyundai for their commitment and hope this series will inspire people across the country at a time when it’s needed most.”
Photo/s from Hyundai, WhatCulture.com