Indonesian social commerce platform KASKUS makes strategic investment in ProPS

Anisa Menur
Indonesian social commerce platform KASKUS makes strategic investment in ProPS

Kaskus CEO On Lee said that he believes ProPS tech will help complement the platform’s advertising technology

Kaskus CEO On Lee (right) with ProPS CEO Edi Taslim

Indonesian social commerce platform KASKUS today announced that it has made a strategic investment to adtech startup ProPS as a passive and minority shareholder.

ProPS CEO Edi Taslim is also set to join KASKUS’ backer GDP Ventures to help business development in the company.

“Since its early days, ProPS has always been committed to support local publishers. KASKUS’ network and experience will give ProPS an opportunity to strengthen its tech service and the use of audience data for digital advertising,” Taslim said in a press statement.

Founded in March 2016 by Taslim and Ilona Juwita, ProPS provides data management platform and publisher trading desk. The South Tangerang-based company uses first, second, and third party data to make audience-buying and -selling recommendations for businesses.

Also Read: Captain’s Log, Sept 7: Kaskus co-founder makes first angel investment, iResidenz gets new CTO

KASKUS CEO On Lee said that he believes ProPS tech will help complement the platform’s advertising technology.

The platform started out as an online discussion forum, built when founder Andrew Darwis was studying and working in the US. Co-founder Ken Dean Lawadinata, who had left the company, brought it to Indonesia when he joined in.

The platform has created a cult following among Indonesian youths which led to the release of feature film about the co-founders’ entrepreneurial journey, based on an autobiography written by Lawadinata.

KASKUS has expanded its service to e-commerce, payments, messaging, and content creation since its inception. It has partnered with US-based ticketing platform StubHub, and launched car marketplace platform Garasi.id.

The company has been rumoured to seek for an IPO.

CMO Ronny Sugiadha first hinted plans of major and minor investments, as well as acquisitions of other startups, in August.

Image Credit: KASKUS

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