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Early Black Friday treat: This 'mind-blowing' 50-inch TV is down to $200

With new winter series, NFL playoffs and a slew of multiplex blockbusters (finally!) making their way to the small screen in the coming months, maybe it's time to treat yourself to a new set, one that'll make your long-time cord-cutting dream a reality. On second thought, change that "maybe" to "definitely," because Amazon has just marked down the top-rated Insignia 50-inch 4K UHD Smart Fire TV to $200, from $300. But you'll need to act fast if you want to steer comfortably clear of all that sunshine — this set may well sell out.

Standout features like voice control through Alexa and access to more than a million movies across a variety of streaming services make this TV a great buy. 

$210 at Amazon
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$210 at Best Buy

Why is this a good deal?

Um, it's $100 (that's 33%) off! Also: 50 inches is a perfect midrange screen choice for most people and, hey, with a markdown like this, you can break the set in with some brand-new Blu-Rays.

Why do I need this?

Even though the price is low, the wow factor is high. The Insignia has a picture as crisp, and colors as vivid, as models well above its price point. The audio, too, is top-notch.

As a Fire TV Edition, this model lets you stream 4K movies and TV shows from Netflix, Hulu, Max, YouTube, Disney+, Prime Video, SlingTV, Paramount+, Peacock and more without a separate streaming box or stick. And we love that Alexa is included in the remote. If you’re not a fan of endlessly scrolling through a grid of titles (who is?), you can just say, "Alexa, play The Watcher," and voilà.

With its built-in Wi-Fi, the Insignia 50-inch 4K UHD Smart Fire TV lets you break free from cable. You won’t experience lag or latency while streaming HD movies and TV shows, either.

Broadcast channels show up in the same menu as streamers on the Insignia Fire TV — a smorgasbord of viewing delights for hungry cord cutters. (Photo: Amazon)
Broadcast channels show up in the same menu as streamers on the Insignia Fire TV — a smorgasbord of viewing delights for hungry cord cutters. (Photo: Amazon)

What reviewers say

A satisfied customer said: "I bought it for the sound. My granddaughter has this TV ... and one day I heard the sound quality of the music she was playing and made up my mind right then that my next TV would be Insignia." This shopper agreed: "Prime Day purchase and could not be happier with the picture and price. Kind of mind-blowing for the price. Setup easy. Images look so good I really can't believe it."

"What an amazing TV," said one five-star reviewer. "I absolutely love it. ... I got rid of the cable forever. I am a total streamer now."

"Great picture. The one downside is that the sound goes louder during ads," one user said.

Looking for a different size? Try the 43-inch or the 55-inch models instead:

This ultra-high-def television has four times the resolution of a mere HD model, which means an amazing, crisp picture. Plus, you can operate it with just your voice, thanks to Alexa and the included voice remote.

$160 at Amazon

With 4K Ultra HD resolution, Alexa voice control, and access to overa million movies and TV shows, this Insignia TV will become the central entertainment hub for your home. 

$260 at Amazon

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

The reviews quoted above reflect the most recent versions at the time of publication.

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