Mar.13 -- Intel's expensive splurge at the car dealership makes sense, but it's also clear that hype for the next generation of automotive technology is getting out of hand. Intel said it will acquire Mobileye, an Israeli company whose technology helps self-driving cars "see" their surroundings, for $15.3 billion. Intel can afford the acquisition with its cash on hand, but it's still a pricey roll of the dice. Shira Ovide, a Bloomberg Gadfly columnist, has more on "What'd You Miss?" Her opinions are her own.