The Jay Kim Show: Tucker Max on why entrepreneurs should write books

Kevin McSpadden

On The Jay Kim Show, Tucker Max offers advice on how to make money as an entrepreneurial author (it’s not from selling books

Tucker Max, the Founder and CEO of Book In A Box, is part of an elite class: He is one of three people to have three non-fiction books on the New York Times bestseller list at the same time (the other two are Malcolm Galdwell and Michael Lewis).

Max is considered the founding author of the literary genre dubbed ‘fratire’ (fraternity + satire) and his book I Hope They Serve Beer In Hell was a wild success.

Now, his company Book In A Box is working to help get the ideas of future authors onto the pages. The startup takes the pain out of the traditional book-writing process and helps regular people see themselves published.

Also Read: The Jay Kim Show: Rotten Tomatoes Co-founder Patrick Lee on China, Daniel Wu and knowing when to call it quits

Jay Kim himself is a user of Book In A Box and just released his new book Hack Your Fitness: The High Achiever’s Guide to Getting Ripped in Under 3 Hours A Week . Fans of the Jay Kim Show should definitely take a look and have a read.

Enjoy the show! Shownotes below.

Links from Today’s Episode

Also Read: The Jay Kim Show: Chris Brogan on how to avoid entrepreneurship fatigue

Detailed Show Notes

  • (3:25) Who is Tucker Max?
  • (4:18) The birth of Book In A Box, Tucker’s most recent company
  • (9:34) Tucker almost misses the winning business opportunity right under his nose
  • (12:04) How Book In A Box differs from the traditional and self-publishing process
  • (16:20) The creative benefits of the Book In The Box method
  • (17:33) On the power of ideas and the arrogance of the traditional publishing world
  • (21:38) How to make money as an entrepreneurial author (hint: it’s not from selling books)
  • (23:41) On the benefits of writing for a very specific niche when starting to build your credibility
  • (25:58) The Book In A Book method, step-by-step
  • (32:53) How Tucker plans to grow Book In A Book in 2017

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