Jessica Simpson: ‘Country Has Never Gone Out of Style,’ & More Takeaways From Her Western-Inspired Spring ’24 Collection

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For Jessica Simpson, country has never gone out of style. “It’s my roots,” she told FN.

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As cowboy core continues to rule the runways, festival season, music, and more, the entrepreneur is leaning into the Western trend for her Jessica Simpson Collection spring ’24 campaign.

Simpson can be seen starring in the ads, wearing her signature denim shorts and a cropped button-up shirt paired with tall suede brown Western embellished boots.

jessica simpson, spring 2024, western boots
Jessica Simpson’s spring ’24 campaign was shot in Malibu, Calif.Adam Franzino


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Western wear, however, has been key to the brand ethos ever since its debut. Simpson’s first red “Daisy” cowboy boot, which launched in 2005, has became iconic to the brand, after all.

“I have always loved to incorporate Western details and my Texas roots into both my personal wardrobe and the Jessica Simpson Collection,” she said, noting her first pair of cowboy boots she received when she was just 3 years old (they were red, of course). “I am excited that Western elements are having a moment right now, but for me, it has never gone away. I’ll pick a fringe jacket, turquoise belt and cowboy boots over just about anything else. You can mix and match country style elements with everything.”

jessica simpson, spring 2024, campaign, shoes
Jessica Simpson in the Xona Platform Sandal.Adam Franzino


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As summer approaches, Simpson, who played Daisy Duke in “The Dukes of Hazzard” and is famously known for her cutoffs, said denim shorts are still a personal closet staple.

“I like to style my cut-offs with any and everything — from an oversized t-shirt and some slides around the house to a cute boot and button down, or even a blazer,” said Simpson.

In the campaign, the singer can also be seen modeling turquoise embellished t-strap platform heels as well as a studded embellished wedge.

jessica simpson, spring 2024, campaign, shoes
Jessica Simpson wearing the Saigee Embellished Platform in Black.Adam Franzino


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Simpson said that she’s spending more time in Nashville as of late to work on her music, and it’s also been inspiring her style.

“I love the South. There is such a wisdom and depth to these areas of our country. I can honestly feel the spirit of the place so deep inside my soul. I have been profoundly moved artistically and love to meet all of the local people and get inspiration from their amazing style,” she explained. “From incredible hats to super cool jeans and belts to vintage jewelry and accessories, everything in Nashville has a story, and that how I want our collection to feel.”

As for who inspires Simpson? The footwear mogul said she looks to Dolly Parton as her style (and everything) icon. She said, “Her wardrobe and accessories are simply amazing. but I think what inspires me most is the confidence she wears first and foremost. She has been such an important mentor to me in all ways, and there is no one with more distinct personal style than Dolly.”

NASHVILLE, TENNESSEE - NOVEMBER 16:  (EDITORS NOTE: This image has been retouched.) (L-R) Jessica Simpson and Dolly Parton attend Dolly Parton's Rockstar VIP Album Release Party with American Greetings on November 16, 2023 in Nashville, Tennessee. (Photo by Jason Kempin/Getty Images for American Greetings)
Jessica Simpson and Dolly Parton attend Dolly Parton’s Rockstar VIP Album Release Party with American Greetings on November 16, 2023 in Nashville, Tenn.Getty Images for American Greeti

The Jessica Simpson Collection spring ’24 line is available now at major retailers, including Dillard’s and Macy’s, as well as

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