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Jimmy Choo Chases the Mediterranean Sun in Spring 2024 Campaign

HERE COMES THE SUN: Jimmy Choo is enjoying its moment in the sun and spotlight as the awards season commences, with celebrities taking to the red carpet in their shiny new shoes.

The brand’s spring 2024 campaign takes place in Ibiza, Spain, with model Vivienne Rohner walking the cobbled streets with her Jimmy Choo shoes and bags.

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Stas Komarovski, who has worked with the likes of Sacai, Ralph Lauren and Moncler, shot the images by the Mediterranean Sea unveiling the brand’s reworked styles for the new season.

Styles featured in the campaign include the Amos, a sleek micro heel with a slingback; the Blake, a knee-high boot with the signature Jimmy Choo Avenue motif animating the surface; Azie, a block heel sandal with a two-tone palette of sky blue and navy.

Courtesy of Jimmy Choo / Stas Komarovski
Rohner carries the brand’s handbag offering, from the Diamond Clutch bag to the soft shoulder Avenue bag.

Last December, Jimmy Choo’s oyster-hued shoe boxes came to life in Tokyo‘s Ginza, where the brand teamed with Harry Nuriev, the founder and creative director of interior architecture and design firm Crosby Studios, to work on Choo’s largest store in Japan and fourth-biggest globally.

The store is more than 3,200 square feet and on two floors. The interior takes cues from the brand’s pop-up on Avenue Montaigne in Paris, with the open design floor.

The second floor is dedicated to Jimmy Choo’s men’s offerings with a double-height staircase and a denim blue room that’s meant to resemble a secret stock room with a 200-foot sofa that fits the boxed room.

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