Josh Allen Says NFL’s Coverage of Taylor Swift and Travis Kelce is 'Good for the Brand’ (Exclusive)

The Bills quarterback also reacts to going viral on Thursday after fans thought they heard him call a "Taylor Swift" audible

Josh Allen is weighing in on the connection between Taylor Swift and the NFL.

The 27-year-old Buffalo Bills quarterback tells PEOPLE he thinks the NFL's coverage of Swift's attendance at games is "obviously good for the brand" amid the singer's public showing of support for her new beau, Kansas City Chiefs tight end Travis Kelce.

"I think it's attracted a lot of viewers to what we're doing, and I guess in this business, you're either growing or you're dying," Allen says.

The quarterback says he "understands" the strategy of showcasing Swift "from a business point of view." Still, ultimately, his focus remains on "being the best quarterback that I can be for the Buffalo Bills."

Allen, who says he tries "not to pay too much attention" to the media frenzy surrounding Swift, 33, and Kelce, 34, became a hot topic with the singer's fans during the Bills' Thursday Night Football victory last week.

Video of Allen went viral on social media after fans thought they heard Allen call out a "Taylor Swift" audible call, but Allen tells PEOPLE that he was "actually screaming 'J.R. Smith'" during the game.

Related: NFL Defends Spotlight on Taylor Swift During Games as Travis Kelce Says They’re ‘Overdoing It a Bit’

Allen cleverly compares the viral moment to the infamous black-and-blue or white-and-gold dress debacle.

"It's like....similar to that dress, right? Was it white and gold or blue and black? I'm not saying we don't have a Taylor Swift call, but in the instance of that clip, I was saying J.R. Smith," he explains, adding that the Bills "might call" Swift's name as an audible "at some point during a game later" in the season.

J.R. Smith formerly played in the NBA for multiple teams, including the Los Angeles Lakers and New York Knicks, before exiting the league in 2020.

Thursday's win "was a pretty hectic game," says Allen, but he's proud of his team for pulling out the 24-18 win over the Tampa Bay Buccaneers.

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The Bills quarterback, meanwhile, says his favorite way to wind down after a big game is to "enjoy time" with family and friends. "Hopefully, if there's no ailments, I can just go home after that and turn on a few movies at the house, cook a home-cooked meal, and call it a night," he shares.

Despite being one of the NFL's most popular quarterbacks, "I try to stay under the radar," says Allen, who recently partnered with Cash App for an exciting Super Bowl LVIII sweepstakes.

Now through Nov. 9, fans are automatically entered for a chance to win a trip to Super Bowl LVIII in Las Vegas for an unforgettable four-night experience when they use their Cash App Visa Card. "It's the sweepstakes of a lifetime," says Allen, who appears in a fun ad for the campaign.

Getting in front of the camera is "kind of challenging," says Allen. "I'm not the biggest in front of camera guy."

But the quarterback is always up for the challenge. "I think its fun for me to have a little bit of a challenge in that way instead of just sitting there and taking a photo or something. I put on the acting skills and just try to do it. It's fun, but I like to stick to football."

Allen is no stranger to having his personal life play out in the public eye — especially since he started dating singer and actress Hailee Steinfeld.

During an August appearance on Pardon My Take, the athlete was asked if he's seen headlines about him "making out with his girlfriend" since they began spending time together in May.

"The fact that anybody cares about that still blows my mind," Allen responded.

Related: Hailee Steinfeld and Josh Allen Make First Public Appearance Together at NHL Game

The Buffalo Bills star went on to condemn the lengths some photographers have gone to catch a photo of him and Steinfeld, 26. Allen recalled a specific instance where he spotted a photographer "on a boat" trying to snap a shot of the couple.

The NFL star said it's a "gross feeling" and creates a sense of "insecurity" for him and Steinfeld.

Steinfeld and Allen have kept their relationship low-key, but made their first appearance together earlier this month at the Buffalo Sabres and New York Rangers game in Buffalo, New York.

Steinfeld and Allen were snapped in the stands in what appeared to be a suite as they watched the season-opener match, which the Rangers won 5-1.

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