Kate Moss believes fashion was ‘less corporate’ in the ‘90s

Kate Moss

Kate Moss thinks fashion shoots have become a lot more “corporate” than they were in the ‘90s.

The supermodel was one of the biggest names in the industry during the decade, along with the likes of Naomi Campbell, Cindy Crawford, Christy Turlington, Linda Evangelista and Claudia Schiffer.

She rose to global fame thanks to groundbreaking collaborations with Calvin Klein, and looking back, she says she couldn’t have begun her fashion career at a better time.

“It was a fantastic time to start in the industry. We all grew up together,” the 44-year-old smiled in an interview with British Vogue. “The shoots were often really spontaneous and a lot less corporate than today. We were really left to our own devices. That’s what I am still inspired by today, being part of a team creating amazing images.”

Now, the British icon prefers working behind the scenes, having opened her own modelling agency, Kate Moss Agency, in September 2016.

In addition to models including her 16-year-old daughter Lila, Kate also has Rita Ora and actress Gwendoline Christie on her books.

And while she is undoubtedly an expert in her field, Kate is keen to encourage a collaborative approach to work.

“I’ve probably experienced most scenarios in the industry, so can definitely pass on advice about what needs to be done and what doesn’t,” she reasoned. “We encourage the talent to be true to themselves, and always involve them in the decisions; it’s their career so they should have a voice.”

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