Ketchupp is solving the user problem of ‘what should I order today” by recommending the best dishes driven by its Artificial Intelligence-based algorithm.

food

Ketchupp, a meta search engine for online food ordering in India, has raised US$500,000 in seed round of funding, led by India Quotient, with participation from a group of unnamed angel investors.

The startup plans to utilise the financing to improve its product adding analytics and Big Data capabilities.

Founded by a team of food lovers, Ketchupp is a meta search engine for online food ordering. It’s solving the user problem of ‘what should I order today” by recommending the best dishes driven by its Artificial Intelligence-based algorithm.

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Ketchupp neither takes online orders nor is a delivery-based company. It claims that Ketchupp stands over the top of online food ordering companies like Zomato, Swiggy, Foodpanda by enabling the user to take a decision.

The team believes that with today’s on the go user being confused for choice (rather than spoilt for choice), a meta search engine is the need of the hour. Similar phenomenon has already happened in travel and fashion.

Currently, Ketchupp caters to nine cities — Delhi, Noida, Gurgaon, Hyderabad, Bangalore, Pune, Mumbai, Chennai, and Kolkata — with more than 10,000 most recommended dishes. Ketchupp has 250,000 monthly users.

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Anand Lunia of India Quotient said: “Meta search engines only work when underlying market is deep enough. We believe time for that has now come for food. Revenue model is a mix of media and lead gen. Hence the company will have high operational efficiency and will have business economics of a tech media company.”

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