Skincare brand Kiehl's Since 1851 is boosting its Dermatologist Solutions and Men's Grooming ranges.
The brand has rolled out a new ‘Powerful-Strength Dark Circle Reducing Vitamin C Eye Serum,' which claims to improve both blue and brown under eye circles by 16.6% in just one week. The formula combines Hyaluronic Acid, Tri-Peptides and 10% Vitamin C.
A new ‘Ultimate Razor Burn and Bump Relief' is also poised to launch on April 15 as part of the label's grooming line. The soothing treatment combines Willowherb Extract, Aloe Vera, LHA, and Vitamin E to prevent post-shave irritation.
The brand has also announced that it is pivoting to in-store digital consultations, via a new Healthy Skin Hub that sees skincare experts guide clients through a series of questions and physical measurements, using an iPad. The hub measures the skin barrier's health and hydration levels, before recommending tailored product routines for customers based on its analysis.
In a further new move, the brand has named celebrity esthetician Shamara Bondaroff and dermatologist Dr. Meghan O'Brien as its latest skincare ambassadors. Bondaroff will act as Kiehl's Consulting Esthetician, sharing her favorite products and tips with consumers, while Dr. O'Brien will serve as Kiehl's Global Consulting Dermatologist, acting as a source of expertise on best practices for skin health and the Kiehl's Dermatologist Solutions range.