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We put Kylie Skin to the test and here's what happened...

Photo credit: Instagram
Photo credit: Instagram

From Cosmopolitan

We all knew it was coming, but when Kylie Jenner announced the launch of her new skincare brand on Instagram, we still had a mini freak out.

From her post unveiling the launch on Instagram, it's clear Kylie is pretty excited about the new line. "KYLIE F*CKING SKIN! wow," she wrote alongside a promotional photo.

"Skincare and makeup go hand in hand and Kylie Skin was something I dreamt up soon after Kylie Cosmetics," wrote the 21-year-old. The range of skincare, called Kylie Skin, is suitable for all skintypes, and is entirely vegan and cruelty free, with none of the products containing parabens or sulfates.

It seems the #clean approach to health and beauty is something that's trending across the whole Kardashian clan these days, after Kourtney launched her Gwyneth Paltrow Goop-esque lifestyle brand, Poosh, earlier this year. The vibes there are all ~natural~ and ~nude~, which seems pretty in keeping with Kylie's plan for her skincare.

Of course, Kylie Skin already has its own Instagram page with approximately 4537283 times more followers than us, covered in a pastel pink palette that's reminiscent of Glossier and - obviously - a load of pictures of Kylie.

But does it live up to the hype? We put Kylie Skin to the test in our Beauty Lab YouTube series - which, if you're new to these parts, is where we test all sorts of weird and wonderful beauty products on camera.

Hit the button below to watch three Cosmo Editors (with three different skin types), try the range out for the first time - and find out whether it's really worth all that Insta hype.

Watch now

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