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Kylie Jenner just brought the '90s scrunchie back (and there's nothing you can do about it)

Photo credit: Kylie Jenner - Instagram
Photo credit: Kylie Jenner - Instagram

From Cosmopolitan

Our good pal Kylie Jenner’s no stranger to a hair switch-up - remember that sprawling blonde braid she sported at the poolside (it was only at the beginning of March, but that might as well be six years ago, i’ve lost all concept of time and space due to literally never leaving my house)?

...Not to mention the fact that she’s filed a trademark for her precious mane.

But lately she seems to be ditching the ever-changing hairstyles and iconic wigs (literally, who can blame her, I haven’t washed my hair for what feels like centuries now).

A couple of weeks ago she took out all of her extensions and opted for a cropped bob, coloured a shade of golden brown that was way lighter than we expected her natural hair to look.

And now, as quarantine life kicks in and the world (yes, ever the Jenners) continues to be confined to individual homes (or individual multi-million dollar mansions), celebrities like Kylie are l-e-t-t-i-n-g loose.

Case in point: Kylie wore a scrunchie.

Is this the new normal? Or just an insight into chill Kylie? Or Is it Stormi’s scrunchie? Perhaps it’s a fashion statement? Or a nostalgic nod to pre-COVID-19 innocence - a time of unbridled non-locked-down freedom and joy?

Is it a reference to that episode of SATC when Carrie critiques Burger’s writing because his main character wears a scrunchie? Is it the sign of a new line of Kylie scrunchies? Krunchies (working title)?!

Anyway, no use overthinking it.

Photo credit: Kylie Jenner - Instagram
Photo credit: Kylie Jenner - Instagram

My theory? Glad you asked.

I think that Kylie's super aware how much pressure we're all putting on ourselves on lockdown, and is sending secret aesthetic signals to let us know it's fine to be a little scruffy, it's fine to skip that HIIT instagram live you had lined up, and it's fine if you can't be bothered to learn how to make sourdough and would rather just put on a hair mask instead.

View this post on Instagram

movie suggestions? 🖤

A post shared by Kylie 🤍 (@kyliejenner) on Mar 20, 2020 at 6:44pm PDT

So let's just sit back, relax, and enjoy the fact that Our Royal Highness of Instagram has officially given us all permission to CTFO and put our goddamn hair in a scrunchie if we goddamn want to.

Follow Kate on Instagram.

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