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Lane Crawford links with Luxe City Guides for tailored luxury travel project

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Hong Kong fashion brand Lane Crawford has joined forces with Luxe City Guides in a bid to boost its travel retail appeal.

The collaboration will see the duo create itineraries for five luxury trips - each built around a theme tying into the destination: "Fashion in New York," "Culture in Paris," "Wellness in Los Angeles," "Design in Tokyo," and "Culinary Delights in Bangkok" (via WWD).

Interested parties will be able to purchase the tailored trips through Swire Travel, with Lane Crawford also promoting the trips through its retail network via select merchandise matched to each destination.

The tailored luxury travel project is the latest international tie-up from Lane Crawford's Blitz. Previous executions include the special creative space Wonder Room C and a limited-edition global exclusive collaboration with 3.1 Phillip Lim.