Largest Cupcake Creation Marks SPLENDA Philippines Launch

23 May 2012

MANILA, Philippines - Johnson & Johnson Philippines partnered with respected culinary and pastry expert Chef Heny Sison to mark the Company's official launch of no-calorie sugar alternative SPLENDA with an 10 x 12 foot creation of cupcakes made with the product.

Unveiled to journalist friends last May 21 at the Ayala Museum, the cupcake creation encouraged guests to "discover a new sweet with Splenda" as it demonstrated the product's great taste, versatility and unique sugar-like taste that doesn't leave bitter and metallic aftertaste when incorporated into mainstream desserts for consumers opting for a lower-calorie alternative.

"You can use SPLENDA almost anywhere you would normally use sugar," said Heny Sison.

"Because it is a heat stable sugar alternative, it is great for cooking and baking. And since it is the closest in taste to real sugar, for me, it is the best alternative sweetener to sugar.

Cakes made with Splenda are frequently requested, and we have incorporated its use into our Culinary classes at the Center so it has become a staple in our business."

"With health and wellness being an ever growing concern of more and more Filipinos, finding ways to achieve a balanced lifestyle for our consumers has become an increasingly important matter for us at Johnson and Johnson," said Gabrielle Solomon, Assistant Brand Manager for Nutritionals, Johnson and Johnson.

"We are extremely excited to have acquired official distribution rights from McNeil USA to distribute and market SPLENDA, the leading no calorie sweetener brand in the USA to offer our consumers a healthier sugar-free alternative. Partnering with Heny Sison and her team today to demonstrate the great taste, health, versatility and safety of SPLENDA in food, dessert and beverage options available to our consumers is just the beginning.

Heny will make special desserts made with SPLENDA available at the Heny Sison Culinary School, as will another partner, Chef Baba Ibazeta-Benedicto at her Classic Confections outlets.

We are pleased to announce that very soon the Coffee Bean and Tea Leaf Chain will serve SPLENDA co-creations in their stores, the first in a growing list of partners as we work to co-create with more established food businesses in key Philippine cities. Please visit our partners to try our flavorful SPLENDA co-creations in the months to come."

Solomon announced the availability of SPLENDA Co-Creations from Heny Sison and very soon at Coffee Bean and Tea Leaf outlets, as Johnson & Johnson continues to expand its list of business partners. SPLENDA in 2- and 5-lb packages (granulated) and in single-use sachets is available for sale at top supermarkets, drugstores and in leading food and beverage outlets beginning this month.

SPLENDA low calorie sugar alternative that comes closest to sugar. It is suitable for those following a low carbohydrate diet without sacrificing taste. SPLENDA Sweetener Products have been safely enjoyed by millions of consumers worldwide, including pregnant and nursing women, children and individuals with diabetes. It is currently America's #1 sugar substitute and can be used almost anywhere sugar is used, including cooking and baking.

For more information on Splenda and its variety of applications, visit http://www.facebook.com/SplendaPH