‘Live With Kelly & Mark’ Treated To Largest Audience In Over A Year For Taylor Swift-Inspired Halloween Episode

EXCLUSIVE: No tricks, just treats for this year’s Halloween episode of Live with Kelly and Mark.

Live’s Halloween: The Eras Show scored 2.9M viewers on October 31, making it the most-watched Halloween episode in four years, according to Nielsen data. This is particularly impressive, considering the Halloween episode is already generally one of the highest performing episodes of the year.

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In terms of ratings, the fan-favorite annual episode managed a 1.92 household rating, as well as a 0.47 among women 18 to 49 and a 0.69 among women 25 to 54. Those are the best Halloween episode ratings in at least two years.

Forget Halloween. Those are some of the best ratings and total audience for the show in months. In terms of viewers, Kelly Ripa and Mark Consuelos pulled in the largest audience for a single episode in more than a year and half — since a March 2022 episode featuring interviews with that year’s Oscar winners.

The episode also delivered some of the highest ratings in seven months, particularly among women 18-49 and 25-54.

The Live Halloween episode is always full of topical costumes, pop culture references and celebrity guest appearances. Considering that it doesn’t get more topical than Taylor Swift this year, Consuelos and Ripa hit the jackpot by referencing both massively successful Swift’s Eras Tour as well as her new romance with Kansas City Chiefs tight end Travis Kelce.

During the week of October 30, Live was up in several key measures for the second consecutive week. The show averaged about 2.6M viewers across the week, which was up 11% versus the week prior.

On the ratings front, the week brought in the talk show’s best performance among women 18 to 49 (0.38 rating) and women 25 to 54 (0.61 rating) demos since Consuelos’ first week as co-host six months ago.

At the time of Consuelos’ debut, he helped rake in the strongest ratings and largest audience the talk show had seen in about three months.

Year-over-year, the talk show was up that week by 15% in terms of total viewers. It also saw increases in household and demo ratings.

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