Quibi on the Block: Who Would Buy the Struggling Streamer and for How Much?
Who would want to buy a struggling streaming service — and for how much? Those are the two pressing questions, after The Wall Street Journal broke the news last week that Quibi, the short-form and mobile-focused video startup from Jeffrey Katzenberg and Meg Whitman, is exploring “several strategic options,” including a potential sale. Doug Clinton, managing partner at Loup Ventures, said a content company that doesn’t have an established streaming service would most likely target Quibi, but “it’s tough, because most of these [media] players have services out there.” Apple, which jumped into the content game last year and may be looking to expand its library, could be another logical buyer, he said. Other potential matches include Tubi, the ad-supported streaming service, and established entertainment firms aiming to bet more on streaming, like Viacom. At the same time, one analyst warned Quibi’s buyout prospects are low, at least for now, due to an ongoing legal battle over its app technology. “Quibi has successfully launched a new business and pioneered a new form of storytelling and state-of-the-art platform,” a Quibi rep told TheWrap in response to speculation about a potential sale. “Meg and Jeffrey are committed to continuing to build the...
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