KUALA LUMPUR: Unilever Food Solutions (UFS) Malaysia recently launched a website — www.burgerkatmane.com.my — that aims to connect the thousands of burger stall operators in the country with their customers.
The interactive website has a search function that lets users find nearby burger stalls based on their current location.
“Apart from its business-to-business features, this application is also unique in enabling the general public to be part and parcel of its user friendly features. Signing up is easily done online for either operator or customer,” UFS Malaysia marketing manager Angeline Ho said in a statement.
She said diners can check out their local burger options or even go on a burger foodie trail as the site is map-based and makes finding the locations a breeze.
“They can also choose to rate and appreciate their favourite burger joints on Burger Kat Mane and share with other users too via the Burger Kat Mane Facebook page,” she added.
The burger operators can use the site to publicise and post their own offers to consumers. They can also interact and connect with diners, and thereby expand their clientele beyond the nearby neighbourhoods.
According to UFS Malaysia, the burger operator community is estimated to number more than 10,000 stalls nationwide.