As Louis Vuitton Wind Down 'Core Value' Campaign, We Remember The Best Ads

Louis Vuitton have released their latest ad for the Alma bag, starring Karlie Kloss, Daria Strokous, Jac Jagaciak, and Iris Strubegger on three different bridges in New York, Paris, and Shanghai. The bag was created in 1934 but it now has it's very own (ultra slick) ad campaign shot by Steven Klein.

But WWD reports that according to market sources, Vuitton plans to wind down its core-value advertising. Those are the ads where stars shoot wistful glances out at the landscape next to LV luggage. It was the Louis Vuitton core values campaign that brought us Angelina reflecting on a wooden boat in Cambodia and Michael Phelps splashing in a bathtub and having tea with former Soviet gymnast Larisa Latynina.

As Louis Vuitton Wind Down 'Core Value' Campaign, We Remember The Best Ads

Louis Vuitton campaign for Alma bag

The series was launched in 2007 with Catherine Deneuve, Andre Agassi and Steffi Graf, and Mikhail Gorbachev and all the portraits were shot by Annie Leibovitz. Classic Louis Vuitton luggage took the unlikey Louis Vuitton models everywhere from Berlin to the Bahamas to Buenos Aires.

The 'greatest' of the bunch had to be the campaign starring Muhammad Ali watching one of his grandsons who is wearing a pair of boxing gloves in his home in Arizona. Other Leibovitz/ LV campaigns feature Bono and his wife Ali Hewson in Africa, Sean Connery on the beach in the Bahamas and Sophia Coppola and her father in Buenos Aires. Keith Richards was photographed in his hotel room with a Louis Vuitton guitar case and the former President of the Soviet Union, and Nobel Peace Prize winner, Mikhail Gorbachev, was photographed in the back of a limo driving past the remaining part of the Berlin Wall.

But the LV future is likely to feature more New York skylines than Cambodian swamps, and more Karlie Kloss than Bono.

Take a look at the gallery above to see the best of the Louis Vuitton Core Value campaigns...



Read more fashion and beauty news on graziadaily.co.uk
See what's in the latest issue of GRAZIA magazine
Click here to subscribe to the GraziaDaily newsletter
  • COMMENT: Xenophobia rears its ugly head in Singapore once more 3 hours ago
    COMMENT: Xenophobia rears its ugly head in Singapore once more

    Kirsten Han is a Singaporean blogger, journalist and filmmaker. She is also involved in the We Believe in Second Chances campaign for the abolishment of the death penalty. A social media junkie, she tweets at @kixes. The views expressed are … Continue reading →

  • Driving a $900,000 Porsche 918 Spyder to the future 5 hours ago
    Driving a $900,000 Porsche 918 Spyder to the future

    It’s more than just its inherent speed, or the whooshing noise that fills the cabin like a school choir jamming with James Hetfield. It’s what it represents in an industry full of skeptics. It’s a portal into the future – a time capsule left by some mad scientist born decades too soon. It’s something that shouldn’t exist. And yet it does.

  • 919 reasons to love: Flickr photo of the day 7 hours ago
    919 reasons to love: Flickr photo of the day

    We've brought you the drive video of the $900,000 Porsche 918 Spyder -- an 887-hp hybrid supercar with two electric motors working in harmony with a big 4.6-liter V-8. But how about this? Porsche's hybrid Le Mans racer -- the 919 Hybrid, sent to us by Kevin Leech. Get on board with electrification, folks. Because it's taking over the world.

  • Singaporeans slam NEA's $120 licence requirement for tissue sellers
    Singaporeans slam NEA's $120 licence requirement for tissue sellers

    Singaporeans on social media reacted angrily to news that tissue sellers at hawker centres and street corners are being required to pay for an annual licence.

  • Heartbreaking texts from students on sinking S. Korea ferry
    Heartbreaking texts from students on sinking S. Korea ferry

    Heart-wrenching messages of fear, love and despair, sent by high school students from a sinking South Korean ferry, added extra emotional weight Thursday to a tragedy that has stunned the nation. Nearly 300 people -- most of them students on a high school trip to a holiday island -- are still missing after the ferry capsized and sank on Wednesday morning. Mom, I love you," student Shin Young-Jin said in a text to his mother that was widely circulated in the South Korean media.

  • Indonesia’s armed forces chief says “no apology” for warship’s name
    Indonesia’s armed forces chief says “no apology” for warship’s name

    General Moeldoko, the head of Indonesia’s Armed Forces, has clarified that he had not apologised for the naming of a warship after two Indonesian marines who had been involved in the 1965 MacDonald House bombing in Singapore.