Advertisement
Our editorial team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission. Prices were correct at the time of publication.

Luxury beauty brands in Singapore woo shoppers with Christmas gifting, experiences

SG Holiday Shopping 2022 & Gift Guides banner. (PHOTO: Yahoo Life Singapore)
SG Holiday Shopping 2022 & Gift Guides banner. (PHOTO: Yahoo Life Singapore)
A photo of The Atelier of Dreams by Dior Beauty at Ion Orchard.
A photo of The Atelier of Dreams by Dior Beauty at Ion Orchard.

Despite looming concerns of a recession, many luxury brands have launched holiday gifting campaigns or product collections to target customers – with hefty price tags that will leave you flabbergasted. Brands are confident that their loyal customers will continue to spend, and for buyers who can afford luxury items, the strategy seems to be working in their favour. For instance, the pricey Chanel Advent Calendar 2021, which cost US$825 and became a subject of a lively debate, was sold out everywhere and became a hot commodity on eBay and more.

Even for those looking to treat themselves this holiday season – for example, a Hermès lipstick retails from S$107 (approx. RM321+) and comes with the iconic orange box – brands consider such purchases still a win for the brands.

READ MORE:

Robinsons' Christmas Sale: Promo codes for extra savings within!

The best beauty advent calendars for Christmas 2022

Christmas shopping to get into the festive mood

Holiday gift guide 2022: Toys and home products under S$50 this Christmas on Amazon Singapore

Food advent calendar round-up for those with self-control

Physical touch remains

A photo of The Dior Enchanted Star at Ion Orchard.
A photo of The Dior Enchanted Star at Ion Orchard.

With this holiday period, luxury brands are turning to physical pop-ups to attract shoppers. After all, these temporary stores will allow shoppers to touch, feel and test products – who doesn't like a beauty swatch? – before deciding on their purchase(s).

A photo of N°5 Holiday with Chanel Station at Plaza Singapura.
A photo of N°5 Holiday with Chanel Station at Plaza Singapura.

Chanel unveiled the first Chanel Station at Plaza Singapura, and other 'stations' to follow include VivoCity Shopping Mall and Changi Airport Terminal 1 Departure Transit Hall. Shoppers can look forward to the N°5 Holiday collection and explore the brand's skincare range, makeup, fragrances and in-boutique exclusives.

For Dior Beauty, the brand launched the Atelier of Dreams at Ion Orchard in the heart of Singapore, with two installations, namely a glittering Christmas tree named the Dior Enchanted Star in Asia and the Château De La Colle Noire pop-up. Shoppers can expect to discover the J'Adore Eau De Parfum at the Exceptional Chandelier room; and Dior Beauty's limited edition Holiday Collection and the Art of Gifting with pouch embroidery and gift wrapping at Château De La Colle Noire.

Immersive experience

A photo of Christmas trees at Marina Bay Sands.
A photo of Christmas trees at Marina Bay Sands.

Brands have long collaborated with shopping malls for an elevated Christmas experience, for example Marina Bay Sands, with their floating, bedazzled Christmas trees. It's a bewitching ensemble of nearly 1,000 trees dressed in fair lights that make up this sight, accompanied by three giant snow globes that you must take a selfie with. Also, from now until 25 December, the three towers of Marina Bay Sands and the ArtScience Museum will be lit up eternally with laser projections and animations.

A photo of The Guerlain Christmas tree at Raffles City.
A photo of The Guerlain Christmas tree at Raffles City.

Raffles City and French luxury beauty brand Guerlain created a bespoke 15-metre tree, the brand’s first-ever Christmas tree installation in the world. The tree adds to the magic at the refreshed mall that is seeing a slew of international brands opening their standalone flagship stores and debuting their first-ever store concepts, including Guerlain, which opened its first standalone boutique in Singapore at Raffles City, #01-40 in November.

Seamless online shopping

If you're looking for Christmas gifts with a different touch of luxury, here are our picks:

Chanel No. 5: The Perfume of a Century hardcover book

S$29.74 at Amazon Singapore

A photo of Chanel No. 5: The Perfume of a Century.
A photo of Chanel No. 5: The Perfume of a Century.

Hermès pop-up hardcover book

S$33.41 at Amazon Singapore

A photo of Hermès pop-up Hardcover book.
A photo of Hermès pop-up Hardcover book.

Louis Vuitton Capucines Leather bag

S$9,680 S$10,000 at Vestiaire Collective

A photo of Louis Vuitton Capucines leather bag.
A photo of Louis Vuitton Capucines leather bag.

Gucci GG Marmont shoulder bag

S$3,590 at Farfetch

A photo of GG Marmont shoulder bag.
A photo of GG Marmont shoulder bag.

Dior Saddle Bag

S$3,637 at Vestiaire Collective

A photo of Dior Saddle Bag.
A photo of Dior Saddle Bag.

The Row Delanie leather shoulder bag

S$5,596 at Net-A-Porter

A photo of The Row Delanie leather shoulder bag.
A photo of The Row Delanie leather shoulder bag.

La Mer Advent Calendar Skincare Set (Holiday Limited Edition)

S$995 at Sephora Singapore

A photo of La Mer Advent Calendar Skincare Set (Holiday Limited Edition).
A photo of La Mer Advent Calendar Skincare Set (Holiday Limited Edition).

Guerlain Aqua Allegoria Forte Rosa Rossa Eau De Parfum

S$194 at Sephora Singapore

A photo of Guerlain Aqua Allegoria Forte Rosa Rossa Eau De Parfum.
A photo of Guerlain Aqua Allegoria Forte Rosa Rossa Eau De Parfum.

Dior J'adore Eau De Parfum

S$275 at Sephora Singapore

Dior J'adore Eau De Parfum. (PHOTO: Sephora Singapore)
Dior J'adore Eau De Parfum. (PHOTO: Sephora Singapore)