Lyft Could Beat Uber to the IPO Market

Aug.31 --  Lyft Inc. has started the process for an initial public offering in an effort to beat Uber Technologies Inc. to the public markets, people familiar with the matter said. Lyft has hired IPO adviser Class V Group LLC to work closely with management as they embark on the process, said people familiar with the discussions who asked not to be identified because the matter is private. Bloomberg's Eric Newcomer has more on "Bloomberg Technology."