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Pinterest Launching a 'Story Pins' Video Format

Pinterest Launching a 'Story Pins' Video Format

Pinterest (NYSE: PINS) announced today that it will begin allowing select content creators to post video, voice-overs, and full-screen photos (including overlaid text) in a bid to attract more social media influencers and gain traction with users. Similar to the Story feature from Snap (NYSE: SNAP), which invented the format, or Facebook's (NASDAQ: FB) Stories, which copied it to great effect, Story Pins on Pinterest will let creators post longer-format content, such as how-to videos for recipes or DIY projects.