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Forget Under Armour, Adidas Is a Better Footwear Stock

Forget Under Armour, Adidas Is a Better Footwear Stock

Under Armour's (NYSE: UA) (NYSE: UAA) stock was cut in half this year, as the COVID-19 crisis exacerbated its ongoing declines in its main North American market. Instead of mainly focusing on U.S. athletes, Adidas secured partnerships with celebrities like Kanye West, who created its popular Yeezy brand; Beyoncé, who developed signature products for Adidas and internally relaunched her own Ivy Park brand; and Kylie Jenner, who promoted Adidas' Falcon sneakers.