Amazon Takes on Peloton With New Connected Prime Bike

Peloton Interactive (NASDAQ: PTON) might be working up a sweat this morning, and not because of a workout on one of its connected fitness bikes. Instead, Amazon (NASDAQ: AMZN) just introduced the Prime Bike, its very first piece of connected fitness equipment, which will retail for less than $500. Made in partnership with Echelon, a manufacturer of connected exercise gear, the officially titled Echelon Smart Connect Fitness Bikes EX-PRIME offers users a stationary bike to which you can connect your mobile device and tap into hundreds of Echelon's on-demand workout classes and programs.