Why I Just Bought Lemonade Stock

Brian Withers, The Motley Fool
·5-min read
Why I Just Bought Lemonade Stock
Why I Just Bought Lemonade Stock

Co-founders Daniel Schreiber and Shai Wininger set about to build a company from the ground up utilizing technology to make "insurance more delightful, more affordable, more precise, and more socially impactful." Lastly, after it takes its flat 25% cut of premiums and pays out claims, it donates any money left over to non-profits chosen by its policyholders. This tech-based and "un-conflicted" business approach has captured over 814,000 customers and is putting the company on track to post at least $86 million in revenue in 2020, with a current roster of only 381 employees.